communication

Can Saying Bad Things Have Good Influency Marketing Effect?

Posted on May 6, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

'Good' Communications: Is That Good Marketing?

I love the coincidences that happen in the pursuit of Influency. Like coming across the picture you see here at a blog about Intellectual Property, just a few days after telling you how we handle image copyrights.

Or that Seth Godin, a marketing legend who feels as though he’s pretty much dropped out of sight lately, could cross my radar so soon after a piece I recently wrote about him. And Seth’s point, for a second time in a week, boils down to this:

Sometimes, even in marketing, it’s OK to be a contrarian. ... READ MORE of Can Saying Bad Things Have Good Influency Marketing Effect? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (438 words, 1 image, estimated 1:45 mins reading time)

Filed Under: Content, Influency, Marketing

How (like, HOW) Do People Find You ?

Posted on May 3, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Generally speaking, I hate software patents. I believe they stifle innovation and make it harder to achieve Influency unless you’re a lucky company like Apple, sitting on a trove of patents, or you’re one of those folks making an entire business as a patent troll.

Sometimes, though, someone comes up with something that gets done, via software, and it’s inventive enough and unique enough that the question of whether software patents are a good idea takes on another personality. This isn’t that. ... READ MORE of How (like, HOW) Do People Find You ? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (401 words, 1 image, estimated 1:36 mins reading time)

Filed Under: Influency

Giving a Lecture? People Would Rather Have Conversations

Posted on July 26, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

I know a little bit about communication. One of the things I know is that I speak in a way that is often described as “professorial”. I don’t do this on purpose, by the way; it’s just what comes out of me.

There was a time when that skill came in handy. Once upon a time I did a lot of public speaking and taught classes on real-world technology use and (separately) the need for “managing up”. That skill can be useful for lots of people, but managing up requires some tact; it turns out that not everyone is so keen on this two-way communication thing. ... READ MORE of Giving a Lecture? People Would Rather Have Conversations at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (368 words, 1 image, estimated 1:28 mins reading time)

Filed Under: Business Change, Media

Paranoia, Privacy, and the Mainstreaming of Encryption

Posted on April 18, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Privacy may have ended forever, but if you’re determined to keep some of what you do and say away from the prying eyes of . . . everyone, there are still options.

In the world that Google (trading in your data and pretending they don’t) and Facebook (open about the fact that there is no such thing as privacy, anyway) have created, I start this discussion by repeating a point I first made here a couple of years ago: privacy is a new idea and you can’t really control yours. Thrash about indignantly as much as you like, but no law will grant you privacy, any more than laws can legislate morality on an issue like equal pay. ... READ MORE of Paranoia, Privacy, and the Mainstreaming of Encryption at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (379 words, 1 image, estimated 1:31 mins reading time)

Filed Under: Business Change

MG Siegler: Success and Fame Breed Stupidity

Posted on January 6, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

A couple of years ago, Mahalo founder Jason Calacanis did something stupid when he unleashed a public tirade against an employee who’d had the nerve to stop working for him. It seems as though Calacanis learned from his mistake; he’s probably still not the easiest dude to get along with, but there haven’t been any more profanity-laced public tirades.

Not so for MG Siegler. ... READ MORE of MG Siegler: Success and Fame Breed Stupidity at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (510 words, 1 image, estimated 2:02 mins reading time)

Filed Under: Business Change, Media

The Smiley Face: Business Change In Its Purest Form

Posted on November 7, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

Please do not kiss me in an e-mail. Don’t “zip your lip”. Don’t tell me you’re feeling angelic or devilish.

Or … maybe you can. And should.

This piece from The New York Times about “the use of emoticons in correspondence” got me thinking. We’re all using smiley faces in our e-mails. And this is a business change that I believe is a great thing.

Or do I?

My kids, the same people who post every mundane (or sometimes controversial and needs-to-be-kept-more-private) detail of their lives on Twitter, have told me how much they hate when I pepper my texts with emoticons. They’ve even said it comes off like I’m some sort of giggling schoolgirl. ... READ MORE of The Smiley Face: Business Change In Its Purest Form at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (290 words, 1 image, estimated 1:10 mins reading time)

Filed Under: Business Change

The Conflict of The F-Bomb

Posted on October 3, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

One of the funniest pieces of stand-up comedy I’ve ever come across is by a guy named Ron White. Mr. White’s comedy routine revolves in large part around a southern redneck persona that, while clearly rooted in his real life experiences, I suspect he left behind when he started making millions of dollars and wearing expensive suits.

Ron White is not a “clean” comedian. His routines include swearing—lots of swearing. And while I no longer find four-letter words funny any more than I do fart and poop humor, Ron White’s comedy would be a lot less funny if he edited those words out. ... READ MORE of The Conflict of The F-Bomb at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (640 words, estimated 2:34 mins reading time)

Filed Under: Business Change, Design, Media

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