by Jeff Yablon | Mar 29, 2017 | Content, Marketing
Neil Gaiman, a guy who considers himself a lazy author, is not too lazy to write a book. But you are not Neil Gaiman. And now if you’re too lazy to write a book you can have one written by for you for the bargain basement price of just $25,000. That’s the...
by Jeff Yablon | Jan 23, 2017 | Business Change Highlights, Content, Media
Long before Kellyanne Conway called Sean Spicer’s comments “alternative facts”, the idea of the alternative press was on my mind. Now, speaking as a pure pragmatist, the last few days’ events have got me thinking. Where does the idea of...
by Jeff Yablon | Mar 29, 2016 | Business Change Highlights, Content, Marketing
The magic of perspective is … well, it’s magic. Nowhere is this more true than in geopolitics, or in content marketing. I was reminded of just how important this magic of perspective thing is a few weeks ago, when a friend of a friend posted this video...
by Jeff Yablon | Mar 23, 2016 | Content, Marketing
Your Content Marketing Sucks. The idea of what makes for great content marketing and who’s good at it is evolving at an incredible pace. How fast? The amount Search Engine Optimization’s value shifted over the course of about five years seems about equal...
by Jeff Yablon | Jan 6, 2016 | Content, Influency, Marketing
The 140 Character Limit is Dead. Long Live The 140 Character Limit. Or Something. Emphasis on the or. And the something. Yesterday, word started flying around the Internet that the Death of the 140 Character Limit is upon us. If you’ve ever used Twitter you...
