by Jeff Yablon | Sep 16, 2015 | Business Process, Content, Media
Life, as we all know, imitates Art. Unless it’s the other way around. The media business has long been a great example of nobody being quite sure what activity drives which, and recently a long piece in The New York Times Sunday Magazine waxed...
by Jeff Yablon | Jul 14, 2015 | Content, Marketing, Search Engine Optimization SEO
Last week, we posted this story about Google Rules—specifically, parsing Google Rules. That’s (mostly) a conversation about Search Engine Optimization, of course, and SEO is dead … except, it isn’t. Yesterday, I stumbled on another piece by SEO...
by Jeff Yablon | Jul 9, 2015 | Content, Marketing, Search Engine Optimization SEO
Google has rules. Sometimes Parsing Google Rules is about knowing how to search, while other times parsing Google rules is about getting found. And as time goes on understanding the latter keeps getting more difficult. Yesterday I came across a post at SERoundtable,...
by Jeff Yablon | Dec 1, 2014 | Content, Media
Once upon a <blank>, there was a <blank> called <blank>. And young people loved it, and <blank>ed it for decades. And then one day, Mad Libs became important to Pixar’s 22 Rules for Phenomenal Storytelling. The End. Of course, that...
by Jeff Yablon | Nov 25, 2014 | Business Process, Content, Media
In business, we often think we need to know where we’re going if we have any hope of getting there. But if your business is storytelling, sometimes the path undefined is the path to greatness. And that’s Rule #3 of Pixar’s 22 Rules for Phenomenal...
