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Tag Archives: copyright

How’s This Sound? Live from Yahoo! It’s Saturday Night!

Posted on May 17, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

The OImportance of Video, via http://goanimate.com/video-maker-tips/why-video-marketing-important/ (sort of)

Just how important is a) creating video and other media and b) owning it? Ask Lorne Michaels and the production company that owns Saturday Night Live.

SNL has been around for a very long time, and the volume of video that the decades-old franchise has produced is huge. And until now, the only place you could see it was at the web site of NBC, the television network that airs Saturday Night Live and always has. Well, SNL’s archive is moving to Yahoo!. Meaning that NBC, which you’ve always thought was the company that guarded the assets of everybody’s favorite weekly comedy program, just lost the rights to air those videos; it turns out NBC didn’t own them. Live from Yahoo!, It’s Saturday Night! ... READ MORE of How’s This Sound? Live from Yahoo! It’s Saturday Night! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (237 words, 1 image, estimated 57 secs reading time)

Filed Under: Content, Influency, Media

Who ARE You (and Who Owns Your Website Trademarks), Anyway?

Posted on April 22, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

A borrowed image without source attribution

As you build your Influency, you’ll find that there are a lot of things to manage that you never thought of before Influency* became important to you. One is your digital assets—and there are a LOT of them, cast to all corners of the Internet.

When we started building out the content at Answer Guy Central some years ago, we made a decision about artwork that we’d incorporated into our pages. In short, if we hadn’t created the artwork, then we would link to it. This is a somewhat controversial idea and in one form or another has gone to court a few times; people who had created things didn’t want others to link to it because it could be seen as a misappropriation of copyrighted, trademarked, or at least there’s-no-dispute-who-owns-this-thing assets. ... READ MORE of Who ARE You (and Who Owns Your Website Trademarks), Anyway? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (829 words, 2 images, estimated 3:19 mins reading time)

Filed Under: Content, Influency, Media

Influency, Content, Television, Media Control, and Aereo

Posted on April 10, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Too Many Options for Media, Content, and Television

Television is all about Influency. Media, content, copyright, and now, Aereo.

While television networks are beginning to lobby to get Aereo classified as a copy-right-stealing infringer of rights to their broadcast signals, I’m telling you, right here and now, that Aereo is nothing of the sort. It IS, however, a huge threat to the Influency plays that broadcasters have been trying to protect.

And they’re losing that battle. ... READ MORE of Influency, Content, Television, Media Control, and Aereo at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (560 words, 2 images, estimated 2:14 mins reading time)

Filed Under: Business Change, Content, Influency, Media

Why The EFF Has it Right—And MegaUpload Was Wronged

Posted on March 7, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Let’s talk law. Specifically, let’s talk about copyright law, and due process.

Disclosure: I am not an attorney. But I know a thing or three about copyrights, patents, and trademarks, consult on intellectual property issues, and as a business person with several decades of experience reading and often writing contracts feel pretty comfortable talking about what “Due Process” means. Short definition: you’re supposed to get a chance to work through the legal system when someone has a problem with something you’ve done. ... READ MORE of Why The EFF Has it Right—And MegaUpload Was Wronged at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (541 words, estimated 2:10 mins reading time)

Filed Under: Business Change, Content, Media

Justin Bieber! Joustin Beaver! Copyright! Trademark! Ouch!

Posted on February 24, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 8 Comments

Justin Bieber ... The Same As Joustin Beaver?

Do you know the difference between Justin Bieber and Joustin Beaver? Justin Bieber’s attorneys are afraid you won’t be able to. Can you say “cease and desist”?

Bieber’s attorneys have said exactly that to Joustin’ Beaver’s developers. The Joustin Beaver App, current available here in the iTunes store and here in the Android Market, may not be long for this world, so download the Beaver before the Bieber stops you.

Trademarks and copyrights are a subject I discuss here from time to time: ... READ MORE of Justin Bieber! Joustin Beaver! Copyright! Trademark! Ouch! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (416 words, 1 image, estimated 1:40 mins reading time)

Filed Under: Business Change, Content, Design, Media

Carpathia: MegaUpload’s Smart/Evil Hosting Partner

Posted on January 31, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

This is a story about customer service. Or maybe it’s about file sharing, copyright infringement, due process, and piracy.

Or maybe it’s just about being very, very careful with the way you store your data.

On February 2, 2012, Carpathia, the company that was hosting data for MegaUpload before their very large collection of information was taken off-line by a United States Justice Department action,  will be free to delete MegaUpload’s data.

And oh boy, are you glad you aren’t the folks at Carpathia who have to decide whether or not to do that. ... READ MORE of Carpathia: MegaUpload’s Smart/Evil Hosting Partner at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (815 words, estimated 3:16 mins reading time)

Filed Under: Business Change, Content, Customer Service, Media

More on BitTorrent, SOPA, Piracy and File Sharing—and SEO

Posted on January 23, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 8 Comments

BitTorrent and SOPA (or SOPA and BitTorrent)

When I told you about YouHaveDownloaded.com in this story about the marketing genius that is comedian Louis CK a few weeks back, I didn’t realize we’d be getting to pick on the United States Congress. Turns out that our friends in Washington DC, the very folks who though SOPA was such a great idea, have been illegally downloading copyrighted works from the Internet using BitTorrent.

Shocker. ... READ MORE of More on BitTorrent, SOPA, Piracy and File Sharing—and SEO at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (465 words, 1 image, estimated 1:52 mins reading time)

Filed Under: Business Change, Content, Media, Search Engine Optimization SEO

The Cloud: Important. Cloud Services: Still Stealing

Posted on July 7, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

The Cloud.jpg

You’re in the cloud, right?

Well, of course you are. Even if you don’t think or talk about it using platitudes, there’s some application you use that works on The Internet instead of on your own computer or network. I’ve mentioned before that you need to start taking this “cloud” thing seriously.

When I wrote that piece on taking The Cloud seriously, I pointed out that I had set up my son with an Ubuntu installation that utilized exactly two pieces of software that didn’t come as part of his new operating system. One is Evernote, for taking notes easily, and the other is Dropbox, which gives you access to all of your important files from any computer. ... READ MORE of The Cloud: Important. Cloud Services: Still Stealing at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (529 words, 1 image, estimated 2:07 mins reading time)

Filed Under: Business Change, Content, Media

(Copyright) Here’s a Picture Of YOU. Now, It Belongs To ME

Posted on June 1, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 6 Comments

Are you using that newfangled Twitter thing-a-ma-jigger? Are you using the oh-so-easy-to-upload-your-pictures-from TwitPic to add pictures to your tweets?

Stop It. Right Now.

A few weeks ago, TwitPic altered their terms of service. In so doing, TwitPic did a land grab that walks right up to (are they crossing it?) a line I’ll call “WE’RE GOING TO STEAL FROM YOU AND PRETEND THAT WE’RE DOING YOU A FAVOR”. Maybe TwitPic has good intentions. But I doubt it, and the new TwitPic Terms Of Service says they have the right to appropriate your copyrights. So I’ll say it again: ... READ MORE of (Copyright) Here’s a Picture Of YOU. Now, It Belongs To ME at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (702 words, 1 image, estimated 2:48 mins reading time)

Filed Under: Business Change, Content, Media

Google, Recipes, Copyright, and Search Engine Optimization

Posted on May 18, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

If you want to find a ripped-off copy of the KFC recipe for chicken, or Mrs. Fields’ Chocolate Chip Cookies, search engines like Google are ready to do your bidding. And actually, there’s some question as to whether recipes can even be copyrighted.

For that matter, the entire question of whether copyright is still even a meaningful topic is clouded by the way the Internet works. And don’t get me started on how easy it is to “borrow” the words of others and make buckets of money. ... READ MORE of Google, Recipes, Copyright, and Search Engine Optimization at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (414 words, 1 image, estimated 1:39 mins reading time)

Filed Under: Business Change, Content, Media, Search Engine Optimization SEO

Linking, Framing, and Other Not-So-Dull Copyright Issues

Posted on March 14, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 6 Comments

If imitation really is the sincerest form of flattery, the Internet is the most flattering place in the world.

It’s not just the bad SEO being practiced by folks like JC Penney’s Search Engine Optimization consultant. We talk about SEO a lot here at Answer Guy Central, and we believe we do Search Engine Optimization in a clean, legitimate way. Scraping, Content Farm tricks, and the like aren’t clean.

Neither is framing someone else’s content and passing it off as your own. That practice isn’t even an SEO trick; with the proliferation of mobile computing via Apps on SmartPhones, iPads, and other tablets, framing content has become an easy way to make money. ... READ MORE of Linking, Framing, and Other Not-So-Dull Copyright Issues at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1336 words, estimated 5:21 mins reading time)

Filed Under: Business Change, Content, Search Engine Optimization SEO

Who Owns Your (Copy)Rights?

Posted on September 22, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 10 Comments

On the Internet, no one can hear you scream. Or at least no one cares if you scream about your copyright being violated.

A few months ago I told you about a blogger who’d broken a big story. And then watched in dismay as major news outlets copied his story and failed to give him any credit. It’s becoming harder every day to track what belongs to whom, and while the Internet has done some great things for us it’s largely responsible for that problem. ... READ MORE of Who Owns Your (Copy)Rights? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (425 words, 1 image, estimated 1:42 mins reading time)

Filed Under: Business Change, Content, Media

Want to Sell Your Old Software? That May Now Be Illegal.

Posted on September 13, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 6 Comments

When I was in the publishing business, I received an amazing amount of software from companies that wanted me to write about their stuff in IYM Software Review. The pile got huge; it literally lined the walls of a small room in my home, stacked five boxes high all the way around the room.

A time came when I needed to get rid of all those boxes, and I approached a local library about them taking the software off my hands. My idea was that they could create an archive of software development, and be one of the few places in the world where people could come to research that topic. ... READ MORE of Want to Sell Your Old Software? That May Now Be Illegal. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (705 words, estimated 2:49 mins reading time)

Filed Under: Business Change, Development

In Australia, Movie Piracy is now A Bit More Legal

Posted on February 4, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

Ah, to be Australian. Lower population density, plenty of beautiful places, great weather much of the year, and now a little bit more freedom to use the Internet to download movies illegally.

Hey! And Nicole Kidman is in Moulin Rougue!

OK, so that wasn’t her finest work, and not a great film, but many people disagree with me and at this very moment are trading little pieces of the film across the Internet. Which is illegal. But the Internet is such a wild and flexible place that the question of what exactly is illegal and who’s responsible has gone almost nowhere despite repeated efforts to create an answer. Today, a court ruling in Australia made things a little more clear. Or less. Or, if you don’t live there, had no impact at all. ... READ MORE of In Australia, Movie Piracy is now A Bit More Legal at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (504 words, estimated 2:01 mins reading time)

Filed Under: Content

The Business Change of Creating or Moving a Web Site. Or Losing One

Posted on October 29, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Is your web site yours? Does anyone disagree? Is your business change, business practice, or any other part of your business REALLY yours?

How do you know?

I was working on a few domain transfers this week for a client. And it wasn’t fun. There’s a process in place for doing this that’s supposed to protect everyone, and when it works it does its job wonderfully. When it doesn’t, though, business change becomes business impossible. And the clock is running, both on the client’s business change choices and on my “meter”. ... READ MORE of The Business Change of Creating or Moving a Web Site. Or Losing One at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (221 words, estimated 53 secs reading time)

Filed Under: Business Change




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