DRM

Your Music Collection is Dead, Because You Are.

Posted on September 4, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Yesterday, a rumor started circulating that the actor Bruce Willis was getting ready to sue Apple over the rights to his digital music collection. The rumor was short-lived; in a matter of hours his wife denied it.

Having recently lost my sister and having used words of hers related to what should happen to your digital stuff when you die—and also having spent a lot of time over the years thinking about digital rights management and the media business—this struck a nerve. What is supposed to happen to your digital things when you die? ... READ MORE of Your Music Collection is Dead, Because You Are. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (450 words, estimated 1:48 mins reading time)

Filed Under: Business Change, Content, Media

Want A Few Video Games For Almost Nothing? Save Your Money.

Posted on August 17, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

One of the most amazing and beautiful things about business change is that there’s no “right way” to do it. There are plenty of wrong ways, like, say, underpaying your employees or cutting back on customer service, but your options for positive change are limited only by your ability to think creatively. ... READ MORE of Want A Few Video Games For Almost Nothing? Save Your Money. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (510 words, 2 images, estimated 2:02 mins reading time)

Filed Under: Business Change, Marketing

Apple Finds New Way To Control You; I’m NOT Calling It Evil

Posted on February 21, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Back in the day, most software was copy-protected. Software makers feared that people would copy and distribute what they had bought, so they put extra software in their software or even did controlled damage to the floppy disks that software used to come on to prevent software copying.

Clearly, the software companies were right to be concerned; people copy software, music, movies, e-books, and anything else they can copy—because they can. And if you’re an intellectual property creator you want to stop this. But copy protection and Digital Rights Management (DRM) make people angry, and with good cause; sure, they stop all that illegal copying and help combat the reduction in revenue that comes with it, but they also create problems. It was almost three years ago that I told you about the RIAA’s stance on this. ... READ MORE of Apple Finds New Way To Control You; I’m NOT Calling It Evil at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (391 words, estimated 1:34 mins reading time)

Filed Under: Business Change

Copy Protection & DRM Make Your Customers Not Trust You

Posted on March 8, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

In today’s world, there are a lot of ways to get ripped off. Ever since software became a mass distribution item, companies have sought ways to protect their products from copying by people who hadn’t paid to use it. In the old days that was called “Copy Protection”, but now it’s Digital Rights Management, or DRM.

And let’s be honest: if it was you, you’d look for a way to protect your property, too. Forget the issue of many people truly not understanding that it isn’t OK to copy software (“but I bought it!“); the rampant, intentional piracy of software is and should be a concern for people who get paid for creating and selling it. ... READ MORE of Copy Protection & DRM Make Your Customers Not Trust You at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (533 words, estimated 2:08 mins reading time)

Filed Under: Business Change

Buy Music. Seller Deletes It. Tough Luck.

Posted on July 31, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Last week I commented on the debacle that Amazon.com created by reaching into Kindle devices and deleting George Orwell’s Animal Farm and 1984. Read that story again, here, and check out the update in comments.

Bad as that was, and Amazon’s CEO Jeff Bezos has acknowledged it was a mistake, here’s something worse: The Recording Industry Association of America (RIAA), who watch out for the “best interests” of that business and have spent the last few years terrorizing people who . . . <ahem>, share music, have now weighed in with the opinion that if you buy music on-line, legitimately, and it’s protected by Digital Rights Management (DRM) software, you shouldn’t expect that the computers controlling your rights should stay up and running. ... READ MORE of Buy Music. Seller Deletes It. Tough Luck. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (292 words, estimated 1:10 mins reading time)

Filed Under: Media, Uncategorized

Connect With Us (+1) 646 827 3800

Tag Archives: DRM