by Jeff Yablon | Feb 3, 2012 | Business Process, Marketing, Media
Oh to live on Sugar Mountain, with the barkers, the colored balloons, and the music pirates replacing the music labels. You can’t be twenty on Sugar Mountain, unless you’re ready for business change. My youngest son, just a couple of years away from being...
by Jeff Yablon | Dec 5, 2011 | Business Process, Marketing, Media
Elvis Costello and Seth Godin aren’t usually spoken of in the same sentence. Pay attention: Last week I suggested that unless he’s a real altruist Elvis Costello is a marketing genius. Over the weekend, Seth Godin made a point that proved the likelihood of...
by Jeff Yablon | Nov 30, 2011 | Business Process, Marketing, Media
Artists make money by selling their art. Or maybe they make money by performing it. Or selling merchandise. Elvis Costello says his art costs too much, and you shouldn’t pay for it. Elvis Costello (née Declan Patrick MacManus) is a musician. You probably know...
