by Jeff Yablon | Mar 23, 2016 | Content, Marketing
Your Content Marketing Sucks. The idea of what makes for great content marketing and who’s good at it is evolving at an incredible pace. How fast? The amount Search Engine Optimization’s value shifted over the course of about five years seems about equal...
by Jeff Yablon | Sep 16, 2013 | Influency
Perception is Reality, and Nothing is Free. So what does that mean to Influency? Everything. Earlier this month, Huffington Post ran a story under the sensationalist headline Walgreens Shoppers May Be Overpaying By Up To 55 Percent: Study. OK, the study being cited...
by Jeff Yablon | Aug 5, 2013 | Business Process, Influency
Draw whatever conclusions you like from this: Bigger is NOT always Better. I can just hear the wheels spinning in the heads of my younger readers and those with a certain sense of humor. Nevertheless, sometimes smaller is just right. A couple of years ago, I told you...
by Jeff Yablon | Jul 22, 2013 | Content, Influency
I own what you’re reading here. Or more specifically, Answer Guy Central owns what you’re reading. No, wait: PC-VIP Inc. owns this content, and even if what you read here isn’t always focused in a way you immediately understand, it’s still...
by Jeff Yablon | Jul 19, 2013 | Influency, Marketing
As you read it, you may find yourself wondering if I’ve included EVERYTHING in this article. And the answer is yes, literally, this is an article about ‘everything’. Next week, I’ll be telling you about a situation I encountered a few days ago,...