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Achieving Influency* Through Long Tail Marketing and Search Modeling

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Facebook IPO Shows PROOF That Long-Tail Marketing Works

Facebook Newsfeed Patent 7669123 Long Tail Marketing  Search Engine Optimization Ranking on Long Tail Marketing

Somewhere between art and science lies the art and science of Search Engine Optimization. Yesterday, courtesy of Facebook, the social network‘s new standing as a public company, Yahoo!, and the news cycle, we received proof Proof PROOF!!! that search engine optimization via long tail marketing techniques really works.

Let’s use that formatting again: SEARCH ENGINE OPTIMIZATION VIA LONG-TAIL MARKETING TECHNIQUES REALLY WORKS!!!

At the top of this piece you’ll see two graphics. The second one is our Google Search Engine Optimization ranking for the phrase long-tail marketing as of a couple of days ago. I showed it to you when I wrote this post on minimum viable audience. Nice ranking considering the prevalence of the term “long tail marketing”, don’t you think?

Your Facebook Stock is Tanking? Here’s Why.

Now you have it . . . and now you don’t. Facebook is a publicly traded company. Mark Zuckerberg and a few of his close pals are officially gazillionaires. You, sadly, are not.

Here’s why:

The stock market is fixed. No, I’m not saying that the game is dirty or being run by cheaters (although . . . ), but that very smart people being guided by well-programmed computers know how much of what’s going to happen will go down long before it ever does.

Facebook, Instagram, Business Change, and Fish Stock(s)

Yeah. Fish Stock.

If you think about it, Facebook is kind of a fish story, right? “I once caught a fish THIS BIG“. Yesterday, an even more unbelievable story unfolded in business change land, as Facebook spent . . . I can hardly even type this without retching a little bit . . . $1 BILLION (yes, one billion dollars) to buy an App. One App. One single, simple, been-copied-to-death-and-does-nothing-unique App.

Want to Buy Facebook Stock? Take $500,000 Out of The U.S.A.

Everybody wants a piece of Facebook. Personally, I hate Facebook but I have an account like everybody, and it’s hard to argue with the position the monstrous social networking site now occupies. But now we can add “skirting the laws about issuing stock” to reasons to hate Facebook.

A couple of weeks ago, investment bank Goldman Sachs bought just under ten percent of the total Facebook stock mass, not as a buy-and-hold investment but to re-sell to their clients. If you’re a Goldman Sacks client with a large enough portfolio to qualify, this is your chance to own Facebook stock even though Facebook stock isn’t officially available on the open market.





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