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Tag Archives: foursquare

Rate Everything (Because Nobody REALLY Cares) — Jotly

Posted on January 24, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

A few months ago, I came across this video. It’s funny. REALLY funny. Using not-a-real-App Jotly, you could rate everything. Why limit yourself to rating the place you’re at when we all know that restaurant reviews are fake, anyway? With Jotly you just … Rate everything.

Except, of course, for this: Jotly wasn’t real. It was a parody of all the rating/check-in/self-promoting web sites and apps that have become part of our daily lives, where we keep talking but say nothing. Rate Everything, indeed; we’ve been doing that anyway, so Jotly was just calling it like it was. We should rate less. ... READ MORE of Rate Everything (Because Nobody REALLY Cares) — Jotly at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (418 words, 1 image, estimated 1:40 mins reading time)

Filed Under: Business Change, Content, Media

Shamzam! Business Change Through Interactive TV!

Posted on August 30, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

There’s an old saying: He Who Forgets The Past Is Doomed To Repeat It. In examining business change, we look at what’s been happening around us, and move from there. We got to do that yesterday in our piece about Bad Customer Service at Honda Financial, relating it back to other instances of Wall of Shame-Worthy Customer Service such as this story about Nissan of Manhattan.

Today, a look back at Interactive TV. ... READ MORE of Shamzam! Business Change Through Interactive TV! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (408 words, estimated 1:38 mins reading time)

Filed Under: Business Change

Using FourSquare, WeePlaces to Find Lesbian Bars

Posted on January 20, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Got Your Attention, Didn’t I? Welcome to Search Engine Optimization Through Long-Tail Marketing. Now let’s keep you here.

I don’t know for sure whether Manitoba’s is a Lesbian Bar*. In fact, I’m guessing it isn’t. But as this graphic shows, there sure are a hugely disproportionate number of women to men hanging out there:

WeePlaces Ratio Finder Lesbian Bar

Why does that matter? Because aside from the obvious (wow, what a great tool for picking up chicks [guys] WeePlaces Ratio Finder is!), it also shows why playing with Foursquare is a tricky game. ... READ MORE of Using FourSquare, WeePlaces to Find Lesbian Bars at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (385 words, 2 images, estimated 1:32 mins reading time)

Filed Under: Media, Search Engine Optimization SEO

Facebook, FourSquare, Social Networking, and . . . GetGlue?

Posted on August 19, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

I threatened more on Social Networking yesterday. Would I lie?

To nobody’s surprise, Facebook has unveiled their newest toy; Facebook Places lets you “check in” from wherever you are. It’s an obvious attempt to eat Foursquare‘s lunch, and the fact that it plays nice with the heretofore leader in geolocation-based social networking doesn’t change anything. (By the way, so far Facebook Places only works if you use an iPhone)

I’d like to place some emphasis on that “doesn’t change anything” clause. ... READ MORE of Facebook, FourSquare, Social Networking, and . . . GetGlue? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (426 words, estimated 1:42 mins reading time)

Filed Under: Business Change

Foursquare Helps Interactive TV Get More Real on NBC

Posted on May 18, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Interactive TV, decades after we started talking about it, is finally starting to happen. There are signs all over the place, and maybe it doesn’t look the way we hoped it would (“You ARE the Next Contestant on The Price Is Right—right there in your La-Z-Boy!”), but as I told you a few months ago, there’s live connection between what you watch on TV and what you do on the Internet. ... READ MORE of Foursquare Helps Interactive TV Get More Real on NBC at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (299 words, estimated 1:12 mins reading time)

Filed Under: Business Change, Media

Don’t Be an American Idiot: Two Examples of Business Change

Posted on April 30, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 6 Comments

Last night I went to the theater. I took my son to see the Broadway-ized version of Green Day’s Rock Opera American Idiot. I was ready to hate the show, and instead I loved it. I didn’t expect to find business change there. I was wrong. Hats off to Green Day and the entire production staff of American Idiot for a business change that worked.

But WOW do I have issues with Foursquare. ... READ MORE of Don’t Be an American Idiot: Two Examples of Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (398 words, 1 image, estimated 1:36 mins reading time)

Filed Under: Business Change

TOO Much Social Networking with Foursquare and AppAware

Posted on February 25, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

I’m being less social. My Twitter Community has spoken.

As cool a thing as social networking is (or can be), every time you write something you risk rubbing the people who follow you the wrong way. You probably want to avoid the “I’m Eating Breakfast” messages that I’ve joked about, but how close to that standard is it OK to get, in the interest of being social?

I use Foursquare on my Droid. I’ve told you about the service / game / social networking tool before, and I’ve said both here and in conversation that I’m not really sure what its purpose is. The test goes on, but I’ve disabled one of Foursquare’s features. ... READ MORE of TOO Much Social Networking with Foursquare and AppAware at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (362 words, estimated 1:27 mins reading time)

Filed Under: Business Change, Media

Social Networking Evolves Again. The NY Times Tells Us How

Posted on February 9, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Last week, a company called Foursquare announced a deal that vaulted them from interesting curiosity to game-changer, as what I told you at the time equals nothing less than the coming of real Interactive Television. Now, they’ve got something else happening: Foursquare has begun a deal with the venerable Zagat restaurant guide.

I was fascinated to note that three days after the Foursquare/BravoTV deal was written about in the New York Times, there were literally –zero– comments on the story. Today, there’s a new article in The Times detailing (perhaps) why: it turns out that as a general population, people who read things on the Internet may be more discerning than was previously suspected. In other words, we just aren’t as stupid as everyone thought were were! ... READ MORE of Social Networking Evolves Again. The NY Times Tells Us How at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (239 words, estimated 57 secs reading time)

Filed Under: Uncategorized

Social Networking ‘s Next Frontier: TV-Driven Pub Crawls

Posted on February 3, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

What may be the biggest business change of all is finally on the verge of becoming real. Interactive Television, an idea we’ve all known was “big” since way before the Internet destroyed the Yellow Pages and called the model that television stations and newspapers live on into question is coming to a place that actually makes sense.

In a way I haven’t quite figured out.

The Bravo TV channel has announced a deal with Foursquare.com, a web site that tracks where you go, what you do, and who else is there. It’s at least a little stalker-esque, but the idea is fascinating and potentially a way to make new friends in an increasingly disconnected time. ... READ MORE of Social Networking ‘s Next Frontier: TV-Driven Pub Crawls at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (340 words, estimated 1:22 mins reading time)

Filed Under: Business Change, Media




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