Closed systems are a very bad idea. Hey, Microsoft: as you slide closer and closer to irrelevancy, keep that in mind.
This article pointed me at Bing Rewards. And just as I felt a little sheepish for never having written about Kickstarter before yesterday’s piece on Rabbit Troupe, I’m embarrassed to admit that I didn’t realize Microsoft had created Bing Rewards until I read that yesterday. How did I miss this business change?
Maybe it’s because Microsoft hasn’t actually changed anything.