He’s baaaaack. And Google’s Search Spam God Matt Cutts is NOT messing around.
Last week, Google rolled out yet another change to the way it sees web sites and the content on them. This wouldn’t be worth discussing at all, since Google alters their search optimization algorithm all the time, except that this particular change was big enough to measure. According to Google their latest change should impact what comes back on approximately 2.3% of all searches.