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I Must Be Getting Good at This: Seth Godin is Parroting Me!

Posted on March 30, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Seth Godin, Henry Blodget Copy Jeff Yablon

This might come off as self-congratulatory. Or it might sound like I’m surprised.

Both are correct.

This morning, I came across this piece at Henry Blodget’s Business Insider. In it, Henry praises Marketing Guru Seth Godin for this short post.

I’ve mentioned Henry Blodget here a couple of times, Seth Godin repeatedly. If you read what I think about Blodget and what I have to say about Godin you’ll see that I have widely different opinions of these two very successful men. But today I praise Henry Blodget for pointing out something I’ve been saying for quite a while: attention spans have shrunken to very nearly zero. ... READ MORE of I Must Be Getting Good at This: Seth Godin is Parroting Me! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (301 words, 1 image, estimated 1:12 mins reading time)

Filed Under: Business Change, Content, Marketing, Media

Are Really Smart People Just Like You And Me?

Posted on January 10, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

OK, the answer’s obvious, right? You are a smart person, so there’s no difference at all. Me, though, maybe you aren’t so sure about.

Ben Horowitz isn’t so sure smart people make the best employees. Or more to the point, the very successful venture capitalist has a few words to say about what makes some smart people into bad employees. Which sounds pretty un-smart to me. How can great intelligence and a bad attitude even go together?

Ben breaks it all down into three basic issues. Smart people who turn out to be bad employees are either: ... READ MORE of Are Really Smart People Just Like You And Me? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (416 words, estimated 1:40 mins reading time)

Filed Under: Search Engine Optimization SEO

Henry Blodget & Mark Zuckerberg: Same Guy, Two Generations?

Posted on June 4, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 6 Comments

Yesterday I picked on Henry Blodget pretty hard. I’ll stand by it; Henry is starting to look like a guy whose self-importance is getting to him. It reminded me of another redheaded business tycoon, the unbelievably-arrogant-and-too-young-to-be-where-he-is Mark Zuckerberg.

Zuckerberg is the founder and CEO of Facebook. He’s smart. REALLY smart. But pretty much every time he opens his mouth Mark Zuckerberg says something to back up the theory that there are some things that can only be learned through age and experience. ... READ MORE of Henry Blodget & Mark Zuckerberg: Same Guy, Two Generations? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (359 words, estimated 1:26 mins reading time)

Filed Under: Business Change

He Who Controls Business Change CONTROLS Business Change

Posted on June 3, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Dealing with me can be a bit like taking a blow from a sledgehammer to the side of your head. I’m going to tell you what I think, and while I go to sometimes ridiculous and unneeded lengths to see every side of a story, once I get to “my place”, I dig in, and invite those around me into my foxhole.

It’s about control. We all want to be in charge of our stuff. The question is, how do you do it? ... READ MORE of He Who Controls Business Change CONTROLS Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (531 words, estimated 2:07 mins reading time)

Filed Under: Business Change

Will Facebook and Twitter Survive? How?

Posted on January 15, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

Old saying: those who don’t remember history are doomed to repeat it.

Aside from the value that old axiom has with keeping young children in line and in school, it carries a business change lesson, too, and I’ll phrase it as another old saw: if you put lipstick on a pig, it’s still a pig.

Henry Blodget is one of new media’s superstars, and with his business pedigree he has the right to boast. But Henry’s made a mistake this morning in looking at the words of Bo Peabody and laying them out as an example of business sense. And Henry had better be wrong, because his own business will fail otherwise. ... READ MORE of Will Facebook and Twitter Survive? How? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (375 words, estimated 1:30 mins reading time)

Filed Under: Business Change, Media

The Business Change of Not Paying Your Mortgage

Posted on January 8, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

I’ve written about intentional mortgage default once before. This coming Sunday the idea will be in The New York Times Magazine, and today it’s in Henry Blodget’s Business Insider.

Amazing business change idea; let’s revisit:

Anyone in business has experienced the incredibly ugly and difficult issue called “collection”. When you decide to extend credit to a customer you accept a simple reality: if they can’t pay their bills, their problem becomes yours. I wrote about a tangential issue just a few days ago; we do things like offering discounts to encourage customers paying their bills early, but the truth is that discounts are offered to get them to pay the bill . . . period. ... READ MORE of The Business Change of Not Paying Your Mortgage at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (343 words, estimated 1:22 mins reading time)

Filed Under: Business Change




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