by Jeff Yablon | Apr 10, 2014 | Content, Influency, Marketing, Search Engine Optimization SEO
Let’s take a peek behind the content marketing curtain. There’s a lot that goes into content marketing. Being in the biz, one of the things I find most interesting about that is a new trend predicated almost entirely on Google telling the...
by Jeff Yablon | Dec 9, 2013 | Influency, Marketing
In our increasingly interconnected world, you’d better be working on your Influency. For years, one of the methods I’ve espoused for growing the ways in which you touch a wider community has been through coopetition, where you stop looking at others as...
by Jeff Yablon | Aug 8, 2013 | Content, Influency
Yesterday, I came down pretty hard on Jeff Bezos’ purchase of The Washington Post. Or more specifically, on what’s going on in the background and on the fringes of Bezos’ earlier foray into journalism at Business Insider. I promised another angle...
by Jeff Yablon | May 31, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
This morning, I searched Google Images for the phrase ‘self-promotion optimization’. The first three results are what you see above; they’re all books. Each espouses and teaches the same thing: it’s OK to be self-promotional. In fact, being...
by Jeff Yablon | Nov 15, 2012 | Business Process, Marketing, Search Engine Optimization SEO
Hubspot’s Brian Halligan is one smart dude. I’ve written about Hubspot several times, and once before, I wrote about Hubspot’s CEO. As in that piece, today I’ll be pointing you to a video of Brian Halligan, this time talking about a very cool...
