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Shamzam! Business Change Through Interactive TV!

by Jeff Yablon | Aug 30, 2011 | Business Process

There’s an old saying: He Who Forgets The Past Is Doomed To Repeat It. In examining business change, we look at what’s been happening around us, and move from there. We got to do that yesterday in our piece about Bad Customer Service at Honda Financial,...

Foursquare Helps Interactive TV Get More Real on NBC

by Jeff Yablon | May 18, 2010 | Business Process, Media

Interactive TV, decades after we started talking about it, is finally starting to happen. There are signs all over the place, and maybe it doesn’t look the way we hoped it would (“You ARE the Next Contestant on The Price Is Right—right there in your...

Social Networking ‘s Next Frontier: TV-Driven Pub Crawls

by Jeff Yablon | Feb 3, 2010 | Business Process, Media

What may be the biggest business change of all is finally on the verge of becoming real. Interactive Television, an idea we’ve all known was “big” since way before the Internet destroyed the Yellow Pages and called the model that television stations...

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