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Tag Archives: internet

The Life, Death, and Business Change of Retail Sales

Posted on November 12, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Remember the good old days of eBay, when you could pick up $500 software for $30 or $40?

Those days are back—if “I got an unexpected but not very exciting bargain” qualifies as the same thing to you. The question is: does this matter? Is it real business change?

Is it even worth thinking about as a new sales or marketing tool?

 Greentoe social pricing shopping categories

Greentoe social pricing shopping and business change

Say hello to Greentoe. Greentoe, like its competitor Buystand, hopes that you’re looking for better deals on the things you buy online. It’s enough to make you drool, isn’t it? Here come the good old days of name-your-own-price shopping! ... READ MORE of The Life, Death, and Business Change of Retail Sales at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (500 words, 2 images, estimated 2:00 mins reading time)

Filed Under: Business Change, Influency, Marketing

Underwater Internet Hosting

Posted on November 1, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Computers, Storms, and Other Disasters

In the Face of Disaster, your business needs a disaster recovery plan. Do You Have One?

Being in New York City, I’ve had Storms and Disasters on my mind all week. I’m lucky; I’m in the part of New York City that this piece calls “The Third New York”—and honestly, there’s a fourth New York; just ask the residents of Staten Island, who don’t even have the luxury of walking a couple of miles North to get temporary relief. ... READ MORE of Underwater Internet Hosting at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (477 words, 1 image, estimated 1:54 mins reading time)

Filed Under: Business Change

Homeless, and Looking for Internet

Posted on August 28, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

If anything positive can be attributed to the terrible loss I experienced last month, I’ve found myself reconnected to people I had long ago lost track of. Cousins who live pretty nearby. Less-direct relatives. Friends of friends.

I’ve also connected with some people who my sister knew, but because I was just a kid when I knew of them I was only peripherally attached to. I’ve been in close touch with one of those people, and he feels like a real bridge between Barbara and me—and it seems I’m serving in a similar manner for him. ... READ MORE of Homeless, and Looking for Internet at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (445 words, 1 image, estimated 1:47 mins reading time)

Filed Under: Business Change

Internet Timelines Aren’t The Same As Real Time

Posted on August 13, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

I’ve been out of touch for a couple of weeks. As you might know, I lost my sister on July 31, and this last little while has been the most difficult time of my life.

I write here about five times each week, almost without fail. The last time I took a few days off, I told you that properly constructed long tail marketing and search engine optimization had actually caused traffic in my absence to rise a bit. This time around, the same thing happened; our traffic since the beginning of this month has grown. ... READ MORE of Internet Timelines Aren’t The Same As Real Time at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (357 words, 1 image, estimated 1:26 mins reading time)

Filed Under: Business Change, Content, Media

Want a link to go away? Pay Up. Is this ‘Extortion’?

Posted on July 24, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

As I’ve promised you in this piece on the legal silliness between Apple, Google, and Samsung—and others—my spin on the reality of the Google Nexus 7 is on its way. I think you’ll like it; what I have to say about the Nexus 7 and business change casts Google’s new tablet in a very different light that you’ve seen anywhere else and I believe will give you a perspective you’ll really be able to use. ... READ MORE of Want a link to go away? Pay Up. Is this ‘Extortion’? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (782 words, 1 image, estimated 3:08 mins reading time)

Filed Under: Business Change, Content, Search Engine Optimization SEO

Verizon FIOS Quantum, and the 300 Mbps You’ll Never See

Posted on June 18, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 65 Comments

Verizon FIOS Quantum Speeds and 300 mbps

It was over two years ago that Comcast introduced 105 Mbps Internet speeds, and I told you you’d never see that speed. Today, Verizon is introducing Verizon FIOS Quantum with speeds of 300 mbps, because the Internet has come so far that you can now download illegal movies even faster.

Umm, no, you (still) can’t.

Here’s the good news: Verizon FIOS Quantum 300 mbps service theoretically offers three times what Comcast offered for downloads and six times the speeds for uploads, at the same price. So the “price of fast Internet” is coming down. ... READ MORE of Verizon FIOS Quantum, and the 300 Mbps You’ll Never See at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (777 words, 2 images, estimated 3:06 mins reading time)

Filed Under: Business Change

(Snake Oil Redux): Is Internet Marketing a Complete Scam?

Posted on May 18, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Last week, This article was published at The Verge. It’s simultaneously one the best things I’ve read in a long time and a complete piece of garbage.

Which maybe is a sign of great writing. Certainly the 762-and-counting comments against the article speak to both its controversial topic and analysis.

So here’s the question: is Internet Marketing (in all forms, but most to the point as Search Engine Optimization), nothing but a big bubbling vat of snake oil? ... READ MORE of (Snake Oil Redux): Is Internet Marketing a Complete Scam? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (316 words, estimated 1:16 mins reading time)

Filed Under: Marketing, Search Engine Optimization SEO

The Biggest Business Change You Never Heard of: The CMS

Posted on October 25, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 8 Comments

Sometimes, “Good Enough” is good enough. But only sometimes. And when designing your web site, you need to step up to something better than good enough.

This isn’t going where you think it is.

When Answer Guy Central was very young (and in fact was just the home of “The Computer Answer Guy“, this is how our web site looked:

The Computer Answer Guy Website, Straight HTML, 1998 ... READ MORE of The Biggest Business Change You Never Heard of: The CMS at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (876 words, 2 images, estimated 3:30 mins reading time)

Filed Under: Business Change, Content, Design, Search Engine Optimization SEO

Statistics: The “Half-Life” of an Internet Link

Posted on September 8, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 6 Comments

I’ve just come across an absolutely fascinating piece of research by a scientist at Bit.ly, the link-shortening service. It discusses the length of life of links on the Internet. It makes for some seriously interesting reading.

But it misses the point. Here’s part of it:

Bit.ly Research on Link Half-Life

Like I said, fascinating. And in a broad sense certainly in line with something I told you a year ago: most tweets are completely ignored. Also, a great source of backup for people who say that video is the right way to attract more traffic (I’ll stick to my assertion that creating video isn’t worth the effort and expense for most businesses, though). ... READ MORE of Statistics: The “Half-Life” of an Internet Link at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (435 words, 2 images, estimated 1:44 mins reading time)

Filed Under: Business Change, Search Engine Optimization SEO

Change Your Internet Browser Software! Quick! Right Now!

Posted on July 8, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

What software are you using for browsing the Internet? What version? How old is it? Is it secure? DO YOU CARE?

Yes, you do. Or you need to. And yesterday Yahoo! showed me why.

Browser updates are one of those computer issues that keep on coming up, but shouldn’t. I may hate Apple, but they handle this the right way; when Mac OS downloads system updates it also updates your Safari web browser software. You don’t need to know or do anything. Microsoft has recently begun sneaking browser updates for Internet Explorer into Windows system updates, but the process is slightly clumsier and it seems like whenever Internet Explorer updates the changes are dramatic enough that you can’t help but notice them—and likely be confused. ... READ MORE of Change Your Internet Browser Software! Quick! Right Now! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (578 words, 1 image, estimated 2:19 mins reading time)

Filed Under: Business Change

The Internet Ruins Family Fun, Videos (Privacy)

Posted on June 13, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 11 Comments

I’m in Los Angeles for a couple of days. My sister, Barbara Yablon Maida, has just become the esteemed Barbara Yablon Maida, Ph. D. This video, shot at the graduation ceremony of the UCLA Geography Department, is the proof.

And it’s all the proof available, because my efforts to chronicle the now-she-is-a-doctor-and-I-am-incredibly-proud-of-my-sister robing of Dr. Yablon Maida were foiled by . . . the Internet. ... READ MORE of The Internet Ruins Family Fun, Videos (Privacy) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (368 words, estimated 1:28 mins reading time)

Filed Under: Business Change

Watch Movies? Like Music? Run a Server? Get Ready to Pay.

Posted on March 15, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

The all-you-can-eat train is coming to the end of its tracks.

Every now and then I come across someone who’s still paying by the minute to make phone calls. If you’re very young you might not even know that paying for each call you make was once a possibility, but until 1984 it was the only way phone calls outside your immediate area were sold and until the mid 1990s it was still pretty much the standard way things were done.

Data? It’s free. Bandwidth is unlimited, all-you-can-eat. Right? Not any more. ... READ MORE of Watch Movies? Like Music? Run a Server? Get Ready to Pay. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (452 words, estimated 1:48 mins reading time)

Filed Under: Business Change, Media

AOL is Just a Content Farm. And It Can’t Possibly Make Money

Posted on February 4, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 16 Comments

What if you write something and nobody reads it? Or produce a video and nobody watches? If it’s your money being spend to produce the media you lose money. If it’s AOL’s money on the line they lose . . . an amazing amount of money. And that’s where AOL is headed.

It was way back in October 2009 that I pointed out the flaw in AOL CEO Tim Armstrong’s plans to revive AOL. Now, some internal AOL documents have been leaked and the proof is in our faces: AOL cannot possibly make money using Tim Armstrong’s plan. ... READ MORE of AOL is Just a Content Farm. And It Can’t Possibly Make Money at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (556 words, estimated 2:13 mins reading time)

Filed Under: Content, Media, Search Engine Optimization SEO

Article Too Long? Didn’t Read It? Hello, TLDR.IT

Posted on December 17, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Too Long, Didn't Read It TLDR.IT

Wouldn’t it be great if the Internet came with Cliff Notes so your already-shrunken attention span could be assaulted some more?

Wait; that question was too complex. OMG, LOL and ROTFL, TLDR.IT

The old adage about how you only have seconds to get someone’s attention is becoming more and more true; with an unlimited set of sources from which to get your information, the Internet has made attention spans impossibly short.

Or, shrinking that: ... READ MORE of Article Too Long? Didn’t Read It? Hello, TLDR.IT at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (253 words, 1 image, estimated 1:01 mins reading time)

Filed Under: Business Change, Content

Free Wi-Fi (Almost) Everywhere? FON is The Real Deal

Posted on November 30, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

I have Internet connectivity everywhere I go. I use my Smartphone as a modem to get my Netbook on-line. No comment as to whether this is allowed by my wireless phone provider; there are legitimate ways to do it, and others that are … let’s just call it “questionable”.

I’ve told you about problems with Free Wi-Fi at Panera Bread. By now you know that Starbucks is not only giving away Wi-Fi, but also giving away content. But even with companies like those making your search for a Wi-Fi signal as easy as they can, there are limits. Wouldn’t it be great if Wi-Fi was everywhere? ... READ MORE of Free Wi-Fi (Almost) Everywhere? FON is The Real Deal at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (414 words, estimated 1:39 mins reading time)

Filed Under: Business Change, Development, Media




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