This week, an article about Reputation Management ran in Nick Bilton’s “Bits” Blog at The New York Times. The article said almost nothing, and I pointed that out.
Ironically, my comment was removed. Here it is was:
Problem is, so far the “reputation management” firms don’t actually manage anything. Reputation.com is a prime example; the good news is that they’re inexpensive, but the bad news is that they do little more than those companies that used to sell you “credit card loss protection”, which when you lost your wallet and needed them to help they’d basically tell you that you would need to contact all your credit card companies.