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Giving a Lecture? People Would Rather Have Conversations

by Jeff Yablon | Jul 26, 2012 | Business Process, Media

I know a little bit about communication. One of the things I know is that I speak in a way that is often described as “professorial”. I don’t do this on purpose, by the way; it’s just what comes out of me. There was a time when that skill came...

Social Media: The Way To Use Twitter … Isn’t Like This

by Jeff Yablon | Dec 2, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO

A few weeks ago, I wrote a post talking about how, even in the era of social media, journalists don’t care what their readers think. Yesterday, I came across this article at Inc., where Jeff Haden, a business and technology writer for that small business...

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