This morning, I opened up LinkedIn to look at my profile.
Actually, that was “step two”. I received a message from LinkedIn this morning telling me that someone I used to work with had endorsed me as an expert in Lead Generation. I was surprised that this had happened and clicked through to LinkedIn to investigate. When I got to LinkedIn, I found this:
It’s an attractive presentation, and in it LinkedIn is making it very easy to do what is being quite clearly illustrated. Endorse/recommend the people you know as experts in the fields for which they claim expertise. It’s a no-brainer!