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What Happens to Influency When No Linsaniacs Are Left?

by Jeff Yablon | Apr 18, 2014 | Business Process, Marketing, Media

  Everything is for sale. Sometimes, things that you’re having a hard time selling aren’t merely for sale, they go on sale. This is not something you want. But as the Linsanity page at NBA.COM illustrates, when you’re stuck with old inventory, its...

Linsanity (and a Chink in The Armor of Journalism)

by Jeff Yablon | Feb 20, 2012 | Business Process, Media

I’ve done it. I’ve found a way to capitalize on Linsanity, right here in this little journal about business change. In case you’ve been living under a rock for the last couple of weeks, Linsanity is a now-being-contested-as-a-trademarked-word...

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