I’ve done it. I’ve found a way to capitalize on Linsanity, right here in this little journal about business change.
In case you’ve been living under a rock for the last couple of weeks, Linsanity is a now-being-contested-as-a-trademarked-word referring to a young man who plays basketball for the New York Knicks. Jeremy Lin, for any number of reasons, has turned not just the world of professional basketball but many far-flung cultural touch points on their ears. Linsanity, indeed.