media

How’s This Sound? Live from Yahoo! It’s Saturday Night!

Posted on May 17, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Just how important is a) creating video and other media and b) owning it? Ask Lorne Michaels and the production company that owns Saturday Night Live.

SNL has been around for a very long time, and the volume of video that the decades-old franchise has produced is huge. And until now, the only place you could see it was at the web site of NBC, the television network that airs Saturday Night Live and always has. Well, SNL’s archive is moving to Yahoo!. Meaning that NBC, which you’ve always thought was the company that guarded the assets of everybody’s favorite weekly comedy program, just lost the rights to air those videos; it turns out NBC didn’t own them. Live from Yahoo!, It’s Saturday Night! ... READ MORE of How’s This Sound? Live from Yahoo! It’s Saturday Night! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (237 words, 1 image, estimated 57 secs reading time)

Filed Under: Content, Influency, Media

How Digital Zoom Can Actually IMPROVE Your Media

Posted on May 14, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Here’s a game changer: Digital Zoom isn’t all bad.

Media has a huge impact on Influency*, and we adjust our views of and advice on how to handle certain issues as the realities surrounding them change. Search Engine Optimization is getting harder, for example, so much so that we’re talking about images more than ever. And we used to tell our clients to stay away from video, but that’s changed: you must produce video as part of your optimization efforts.

And in an act of complete photographic heresy, I’m changing my position on Digital Zoom. ... READ MORE of How Digital Zoom Can Actually IMPROVE Your Media at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (304 words, 1 image, estimated 1:13 mins reading time)

Filed Under: Content, Influency, Media

Media, Goodbye Television, Influency, and Business Change

Posted on May 2, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Aereo, Hulu, Netflix, and The TV/Media Business

Yesterday, Netflix lost the right to carry about 2,000 movies. Also yesterday, YouTube ‘declared victory’ over television. And this weekend, my fiancée and I are moving her daughter into an apartment of her own, where she has no plans to sign up for cable television.

Wrap you head around all that, and if you come to any conclusion other than ‘the media business is really, really changing’, you need to start over. ... READ MORE of Media, Goodbye Television, Influency, and Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (530 words, 1 image, estimated 2:07 mins reading time)

Filed Under: Business Change, Influency, Media

Influency, Chris Brogan, eBooks, Superheroes and Tights

Posted on April 29, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

How does this book factor into a discussion on Influency?

If you’re looking for a quick read/impossible-(for most people)-roadmap-to-Influency, use this link or click the picture at the top of this piece and get your hands on a copy of It’s Not About The Tights.

It’s Not About The Tights is a book by Chris Brogan, who I’ve mentioned here quite a few times. Often, I pick on Chris for being too-much-about-acting-like-a-guru-and-too-little-about-substance; mostly I prefer the style of Chris’ sometimes writing partner Julien Smith. But It’s Not About The Tights, despite being all full of guru-like prose, feels different to me, because it makes a clear point: you make what you make. ... READ MORE of Influency, Chris Brogan, eBooks, Superheroes and Tights at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (645 words, 20 images, estimated 2:35 mins reading time)

Filed Under: Content, Influency, Marketing, Media

Who ARE You (and Who Owns Your Website Trademarks), Anyway?

Posted on April 22, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

A borrowed image without source attribution

As you build your Influency, you’ll find that there are a lot of things to manage that you never thought of before Influency* became important to you. One is your digital assets—and there are a LOT of them, cast to all corners of the Internet.

When we started building out the content at Answer Guy Central some years ago, we made a decision about artwork that we’d incorporated into our pages. In short, if we hadn’t created the artwork, then we would link to it. This is a somewhat controversial idea and in one form or another has gone to court a few times; people who had created things didn’t want others to link to it because it could be seen as a misappropriation of copyrighted, trademarked, or at least there’s-no-dispute-who-owns-this-thing assets. ... READ MORE of Who ARE You (and Who Owns Your Website Trademarks), Anyway? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (829 words, 2 images, estimated 3:19 mins reading time)

Filed Under: Content, Influency, Media

WHAT HAPPENS When You ‘Build a Web Site in One Hour’ ?

Posted on April 19, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

You can build a web site in an hour, but it’s a very bad idea. On the other hand, if you talk about building a web site in one hour, enough, in the right way, and in the right places, people notice. And Google notices, which is equally—maybe more—important.

Now, let’s dissect, and maybe even undo that last part of what I said.

Google says that when you create content you need to make it attractive to people, and that attractiveness to Google will follow naturally. Sure it will; all you have to do is create content that rivals the volume and quality of mass media outlets spending ten of millions of dollars per month, and you’ll be golden. ... READ MORE of WHAT HAPPENS When You ‘Build a Web Site in One Hour’ ? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (713 words, 3 images, estimated 2:51 mins reading time)

Filed Under: Content, Influency, Marketing, Media

Influency, Content, Television, Media Control, and Aereo

Posted on April 10, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Too Many Options for Media, Content, and Television

Television is all about Influency. Media, content, copyright, and now, Aereo.

While television networks are beginning to lobby to get Aereo classified as a copy-right-stealing infringer of rights to their broadcast signals, I’m telling you, right here and now, that Aereo is nothing of the sort. It IS, however, a huge threat to the Influency plays that broadcasters have been trying to protect.

And they’re losing that battle. ... READ MORE of Influency, Content, Television, Media Control, and Aereo at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (560 words, 2 images, estimated 2:14 mins reading time)

Filed Under: Business Change, Content, Influency, Media

Influency, Keynote Speeches, and Talking Heads

Posted on April 9, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

See this unremarkable-looking seventy-year-old man? His name is Michael Markman. Once upon a time, mickeleh, as he calls himself on YouTube, was a highly-placed Appler, and if you click the picture above you can see mickeleh tell about the time then-Apple CEO Gil Amelio delivered the worst keynote address in the history of keynote addresses.

Mickeleh talks about this disastrous event for fifteen minutes. He never leaves the screen; it’s the definition of a talking-head video. And yet, watching Michael Markman ramble for fifteen minutes about the agony of watching Gil Amelio for much longer than than is … well, fun. ... READ MORE of Influency, Keynote Speeches, and Talking Heads at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (235 words, 1 image, estimated 56 secs reading time)

Filed Under: Influency, Marketing

The Simplicity of The Agony of The Influency. And Hot Coffee

Posted on April 8, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Video Media? As Simple As Influency

With The Answer Guy’s Daily Influency Videos now rolling out, I find myself being asked a new kind of question regularly: how do you do that? And my answer is starting to sound a lot like influency is as simple as getting a hot coffee … you need to ask the right way.

Last week, we published a video called You Can’t Really ‘Build a Web Site in One Hour. And we see it as a simple, direct message, but the way people respond to the message still depends on the way they hear it. As we’ve said around here for a long time, perception is reality. ... READ MORE of The Simplicity of The Agony of The Influency. And Hot Coffee at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (641 words, 1 image, estimated 2:34 mins reading time)

Filed Under: Influency, Media

Influency, Back-Up Plans, and When ‘Everything’ Isn’t Enough

Posted on March 19, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

You REALLY Don't Want a Youtube Penalty

Google penalties are a very bad thing. We’re careful to keep our clients’ Optimization strategies on the up-and-up so Google not only sees them as important and worthy of high search engine optimization rankings, but doesn’t ever see them as bad guys. And we demonstrate our work and philosophies by drinking our own Kool-Aid.

YouTube penalties are even worse.

Yesterday, when we uploaded The Daily Influency Video, we were greeted by a couple of problems. First, yesterday’s video isn’t “monetized”, meaning that there are no advertisements running in or before it. And second, we’ve lost the ability to include links in our videos back to the pages we talk about here at Answer Guy Central: ... READ MORE of Influency, Back-Up Plans, and When ‘Everything’ Isn’t Enough at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (582 words, 2 images, estimated 2:20 mins reading time)

Filed Under: Business Change, Content, Influency, Media

Verizon FIOS has a new plan for Media Influency

Posted on March 18, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Media, Influency, and The Unbundling of Television Channels

We’re always looking for new forms of Influency and new ways to create business change. In fact, so is everyone, including huge ~~telecommunications~~ media companies like Verizon.

Yes, I just called Verizon a media company. That’s a business change for sure, and historically not the way the behemoth is referred to, but it’s apt. Verizon wants to be your one source for media and media delivery and they’re trying something new.

Something huge. Something that will help Verizon tremendously and their customers in a lesser way. In fact it’s possible that it could actually hurt Verizon customers, but this one is going to take some time to play out so … think about this: ... READ MORE of Verizon FIOS has a new plan for Media Influency at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (494 words, 1 image, estimated 1:59 mins reading time)

Filed Under: Business Change, Influency, Media

Newspapers may be Influence-y, but talking-head video isn’t

Posted on March 12, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Bad Talking Head Video from John Markoff, on Skype, in a car

This is John Markoff. Mr. Markoff, best known for once saying that blogging would turn out to be the CB Radio of the 21st century, is a science and technology writer for The New York Times, and the guy who’s become most visible at The Old Grey Lady now that David Pogue has become distracted by other things.

Ironically, Mr. Markoff appears in this New York Times video sitting in his car, looking more like a spokesman for an insurance company than a technology journalist. ... READ MORE of Newspapers may be Influence-y, but talking-head video isn’t at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (365 words, 2 images, estimated 1:28 mins reading time)

Filed Under: Content, Influency, Media

When Should You Speak? What Should You Say?

Posted on March 11, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Stop Blogging. Fred Wilson has.

Seriously, though? I don’t actually mean either of those things.

Fred Wilson, notorious movie pirate and even more notorious venture capitalist, has decided to curtail—or at least slow—his blogging. Fred, of course, lives in a space that most of us do not, so when Fred Wilson decides to stop talking about something that he’s hitherto been passionate about, the impact it has on his business is minimal.

You probably can’t say the same. ... READ MORE of When Should You Speak? What Should You Say? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (412 words, 1 image, estimated 1:39 mins reading time)

Filed Under: Content, Influency, Marketing, Media

Warren Buffett Gets Into Social Media

Posted on March 7, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Yesterday, Warren Buffett started hanging out at Answer Guy Central.

Strange (and unlikely) as that sounds, I’m only partially kidding. As you can see from the graph at the top of this post, a story I wrote almost a year ago about Warren Buffett’s browser preference suddenly started drawing a lot of traffic, yesterday.

130 views hardly qualifies as “a lot of traffic” in many senses, of course, but when something written a year ago that had previously been read all of 230 times suddenly spikes so highly, something‘s happened. And that something is Influency*, through long-tail marketing. ... READ MORE of Warren Buffett Gets Into Social Media at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (381 words, 1 image, estimated 1:31 mins reading time)