Creative Apocalypse

Life, as we all know, imitates Art. Unless it’s the other way around.   The media business has long been a great example of nobody being quite sure what activity drives which, and recently a long piece in The New York Times Sunday Magazine waxed...

Media Engagement

On the Internet, where no-one can hear you scream, Media Engagement is everything. Wait. Let’s be more emphatic about that: Media Engagement is Everything. This isn’t news, of course. Internet marketing success is all about your media and how people engage...