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Tag Archives: “music labels”

I’m Not Louis CK. But You Might Be.

Posted on December 14, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 7 Comments

Was it really only two days ago I told you about the marketing genius of comedian Louis CK? Yep. And it was only two days before that when Louis CK unleashed a marketing experiment on the world that I was certain would pay off.

And it has. Pay attention: the time of giant companies acting as gatekeepers for talents like Louis CK, and musical acts like … even dinosaurs such as Pink Floyd … is over. Of course, it helps if you have  nearly 1 million Twitter followers, like Louis C.K. ... READ MORE of I’m Not Louis CK. But You Might Be. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (313 words, estimated 1:15 mins reading time)

Filed Under: Business Change, Marketing, Media

Louis C.K. : Smarter Than Huge Media Company Executives

Posted on December 12, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 21 Comments

And I thought Elvis Costello was smart.

Actually, Costello is a marketing genius, but Louis CK may be even smarter. The everything-I-say-is-dirty comedian started selling his latest concert film a couple of days ago. Only at his web site. For a whopping five dollars.

Mr. CK will make a fortune, and is slapping around big media companies in the process—which I’m guessing will make it into one of his comedy routines soon.

Hey Louis: wanna talk business change, one cantankerous NYC boy to another? ... READ MORE of Louis C.K. : Smarter Than Huge Media Company Executives at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (552 words, estimated 2:12 mins reading time)

Filed Under: Business Change, Marketing, Media

More on The Marketing Genius of Elvis Costello, Businessman

Posted on December 5, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Elvis Costello and Seth Godin aren’t usually spoken of in the same sentence. Pay attention:

Last week I suggested that unless he’s a real altruist Elvis Costello is a marketing genius. Over the weekend, Seth Godin made a point that proved the likelihood of the latter.

Godin, a real marketing genius, published a piece that spoke volumes about the changes in the media business (music. movies, TV, books, magazines, newspapers …). It arranges media in a pyramid, placing what Mr. Godin refers to as “Bespoke Media” at the top of the heap. ... READ MORE of More on The Marketing Genius of Elvis Costello, Businessman at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (262 words, estimated 1:03 mins reading time)

Filed Under: Business Change, Marketing, Media

“STEAL THIS ALBUM” (Elvis Costello)

Posted on November 30, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 6 Comments

Artists make money by selling their art. Or maybe they make money by performing it. Or selling merchandise. Elvis Costello says his art costs too much, and you shouldn’t pay for it.

Elvis Costello (née Declan Patrick MacManus) is a musician. You probably know his work, both because Elvis Costello had a string of radio hits once upon a time and because he’s branched out in so many directions that almost anyone who listens to music would almost have to have heard his stuff. ... READ MORE of “STEAL THIS ALBUM” (Elvis Costello) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (598 words, estimated 2:24 mins reading time)

Filed Under: Business Change, Marketing, Media

The PressPausePlay Business Model: GIVE IT AWAY. Or Not.

Posted on October 11, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

The guys who made PressPausePlay have a problem: as they make abundantly clear in the film, anyone can make music or movies using inexpensive equipment that they might well already own. But whether that’s a good thing or bad is up in the air.

When I’ve written about the music business and the movie business before, my focus has generally been on the business change that big companies with lots of money are making or trying to stave off. The Redbox/Blockbuster debacle is one example, and Pink Floyd slapping their record label around in court is another. In PressPausePlay we have a discussion of the issue from the other side; anyone can create art and distribute it. Music labels have become all but passé, and movie studios are headed in the same direction. ... READ MORE of The PressPausePlay Business Model: GIVE IT AWAY. Or Not. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (465 words, estimated 1:52 mins reading time)

Filed Under: Business Change, Media

How You Listen and Learn About Music Makes Business Change

Posted on August 8, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

IConcertCal, Like Bandito, a Music Plug-in for iTunes

Take a look at this concert calendar. It’s personalized for me, pops up in iTunes, and makes it really easy for me to keep up with both concerts by artists in my iTunes library and new music released by those artists.

I’ve had the iConcertCal plug-in running inside iTunes for a couple of years now, and while finding the calendar isn’t easy enough (see the menus? “View/Visualizer/iConcertCal?” REALLY?), the other thing that iConcertCal does is when I play music in iTunes by an artists with some piece of upcoming information, it pops up a reminder. It’s really pretty cool. ... READ MORE of How You Listen and Learn About Music Makes Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (508 words, 1 image, estimated 2:02 mins reading time)

Filed Under: Business Change, Development

Amazon Goes Gaga For Gaga. Servers Melt, Business Changes.

Posted on May 24, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

I’ve been screaming for change in the music business for years. Despite selling a cutting-edge and constantly-changing product, music labels have resisted business change in a way that boggles the mind. Yesterday, the music business changed … but we’ll have to wait and see if the change takes hold.

Lady Gaga and Amazon.com got together and offered Gaga’s new album for ninety-nine cents. Smart move on Gaga’s part, because even with all the revenue an artist with her popularity is passing on by all but giving away an album that she would have sold millions of copies of at full price, the interest she drums up and potential to garner millions of new fans by foregoing that revenue is even larger. ... READ MORE of Amazon Goes Gaga For Gaga. Servers Melt, Business Changes. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (433 words, estimated 1:44 mins reading time)

Filed Under: Business Change

Hubspot, The Grateful Dead, Business Change, and You

Posted on November 15, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

Grateful Dead Logo

Sometimes The Lights Are Shining On Me. Other Times I Can Barely See. And when you work on business change I’ll bet It Occurs To You What a Long Strange Trip It Can Be.

As much as I write about business change and as many times as I’ve held the music labels and music business in general up as examples of how business change doesn’t get done, it somehow never crossed my mind that Jerry Garcia and his Grateful Dead band mates were among the earliest and most successful practitioners of the art of business change. ... READ MORE of Hubspot, The Grateful Dead, Business Change, and You at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (403 words, 1 image, estimated 1:37 mins reading time)

Filed Under: Business Change, Content, Marketing, Search Engine Optimization SEO

The Solution to Music Piracy. Finally. From … France?

Posted on October 18, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

We need a savior. It might be the government of France.

In this post, I mentioned the experience a friend who spend years as head of A&R for Atlantic Records had watching the music business try—and mostly fail—to cope with the digital age. That was in July 2009.

It’s fifteen months later. The world has changed, business change has become the mantra both at Answer Guy Central (and for our clients) and throughout the digital world. But the music business is still struggling. Pink Floyd has slapped their record label around over who owns digital rights. ... READ MORE of The Solution to Music Piracy. Finally. From … France? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (343 words, estimated 1:22 mins reading time)

Filed Under: Business Change

CDs About To Become Cheaper Than Digital Downloads

Posted on April 1, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Last month, the Universal Music Group decided to cut the price of albums. Again.

One of the “big four” music labels, Universal is doing anything they can to bring us back into the fold and away from those gosh-darned Apple people and their newfangled iTunes store.

By the way: I used the word album, and actually albums aren’t dropping in price; if you want vinyl you’re still going to pay a premium for the privilege. ... READ MORE of CDs About To Become Cheaper Than Digital Downloads at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (379 words, estimated 1:31 mins reading time)

Filed Under: Business Change, Media

I’ll See You On The Dark Side of The Moon: Pink Floyd Wins!

Posted on March 12, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 11 Comments

How often do I get to write about music, technology, copyrights, business change, and one of the most successful classic albums of all time, all in one post?

The answer is “Once, So Far . . Now“.

Yesterday, Pink Floyd, the late-sixties-and-later concept rock band that gave us Dark Side of The Moon, the album which holds the all-time record for longest run on the Billboard music charts, beat their record label in a lawsuit that could have a huge impact on the way the music business works. It’s a forced business change that could reverberate throughout the digital music business (are you listening, Apple iTunes?). ... READ MORE of I’ll See You On The Dark Side of The Moon: Pink Floyd Wins! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (384 words, estimated 1:32 mins reading time)

Filed Under: Business Change, Content, Media

Music Labels & TV Studios Make Money from Pirates, DVRs. Yes, Really!

Posted on November 2, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

File this under “I told you so”. And have been telling you so.

Sure, it’s a small poll, conducted on people in only one country. And it’s a relatively small country at that. But it turns out that people who download music from sources other than officially sanctioned ones also spend more money on legitimate music downloads than people who don’t pirate music. Presumably, the same theory applies to people who download movies. ... READ MORE of Music Labels & TV Studios Make Money from Pirates, DVRs. Yes, Really! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (267 words, estimated 1:04 mins reading time)

Filed Under: Media, Uncategorized

Music Labels & Newspapers Think It’s 1980. Where’s Business Change?

Posted on October 20, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Craig Newmark is a very smart man. Sure, you can be cynical and look at Craigslist as a fluke, or a ‘first-to-market’ that got lucky and think otherwise, but that would be a mistake. The guy continues to churn out one smart business change after another at the service that bears his name, and has become a featured commentator at Huffington Post, where that blog’s huge numbers give Mr. Newmark a very large platform for stating his opinions. ... READ MORE of Music Labels & Newspapers Think It’s 1980. Where’s Business Change? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (271 words, estimated 1:05 mins reading time)

Filed Under: Business Change, Media




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