Connect With Us (+1) 646 827 3800

Achieving Influency* Through Long Tail Marketing and Content Optimization

Tag Archives: nexus one

Remember Google Bringing Nexus One to Verizon? Another Lie.

Remember back when Google launched the Nexus One SmartPhone and told us we should expect to see “their” phone on every major phone network? I commented at the time that the Google Phone looked like way less business change than Google wanted us to believe they were creating, and later told you that Google’s fragmentation of the Android Operating System might kill phones they were less attached to, like the Verizon Droid.

Now it looks like the entire Google Phone movement and creating the Nexus One was nothing more than a red herring to get carriers to develop Android devices.

If You Can’t Beat ‘em, Eat ‘em! Both Can Be Coopetition.

What do you do once your business gets so big that you have to branch out to continue growing? If you’re Google, you try new things like making mobile phones, and hope for hits rather than misses. Or you can go the way Apple went, taking the iPod Touch, making it really big, and calling the iPad something “new”.

Or you can buy one competitor’s product to become more of a force against another competitor. While not strictly coopetition, Google enacted yet another business change last month when they bought DocVerse.

Google Kills the Droid

Ahh, Droid. We barely knew ye . . .

This week, Google introduced a version of Google Earth for Android SmartPhones. In large part, I don’t care; Google Earth is very cool, but compared to Google Maps it has limited real-world use.

And Google Earth requires version 2.1 of the Android operating system. Which means that it won’t run on the Droid, which has been available for just over three months.

Google Nexus One Business Change: Huge ETFs

Wow. And just when we had declared the Google Nexus One to represent no real business change.

While I’ll be standing by that statement for the most part, in not reading the contracts I missed one huge business change that folks who opt to take the Google / T-Mobile subsidy and get their Nexus One phones inexpensively could run up against:

Cancel early, and you owe not just T-Mobile, but also Google an early termination fee.

And it’s a fee that would make Verizon proud: $350 to Google, $200 to T-Mobile.

iPhone vs. Droid vs. Nexus One, From a Real Person

Yesterday, someone in my Facebook stream asked about SmartPhones. And it occurred to me that even with all the press coverage and expert opinions being tossed around in the aftermath of Google ‘s Nexus One release just last week, real people are tied in knots over their choice of SmartPhone.

I’m not talking about bleeding-edge, geeky gadget types, by the way; when real people decide to take the jump they agonize over the decision. It’s like business change; sooner or later you have to jump, but getting there . . . painful!

Google, Android, Nexus One: Phone Business Change? None!

A few weeks ago I had some harsh words for David Pogue. Dave, The New York Times’ lead technology columnist—among other things—had expressed an opinion about copy protection that I felt was so out of touch with reality he needed to be called on it.

Pogue didn’t like my opinion. He told me so. Well, David . . . this time I’m with you: today, Pogue comments on Google and their new Nexus One cell phone. And I’m happy to report that he’s back in the fold as “the voice of reason”.





Answer Guy Central Influency and Integrated Marketing, New York NY 10128

 

Copyright © 2004-2013, PC-VIP Inc

Return Home

Connect With Us (+1) 646 827 3800