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Tag Archives: “perception is reality”

The Simplicity of The Agony of The Influency. And Hot Coffee

Posted on April 8, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Video Media? As Simple As Influency

With The Answer Guy’s Daily Influency Videos now rolling out, I find myself being asked a new kind of question regularly: how do you do that? And my answer is starting to sound a lot like influency is as simple as getting a hot coffee … you need to ask the right way.

Last week, we published a video called You Can’t Really ‘Build a Web Site in One Hour. And we see it as a simple, direct message, but the way people respond to the message still depends on the way they hear it. As we’ve said around here for a long time, perception is reality. ... READ MORE of The Simplicity of The Agony of The Influency. And Hot Coffee at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (641 words, 1 image, estimated 2:34 mins reading time)

Filed Under: Influency, Media

For The Homeless, All’s Fair in Love, War, and Marketing

Posted on March 15, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Remember last year’s SXSW conference, where homeless people were given jobs carrying around mobile 4G hotspots? No? I’ll remind you about it, and also that my position then, as now, is that it was a win/win/win situation.

Austin TX's homeless, SXSW, and Mobile 4G Internet Access

A few people who needed it had higher-than-typical incomes for a few days, a service was provided, and some Influency and marketing hay got made. As I pointed out last year, the choice of wording “I am a 4G Hotspot” instead of “I have a 4G Hotspot” might have been slightly non-politically-correct, but honestly? That’s the most important thing on anyone’s mind? Ever? ... READ MORE of For The Homeless, All’s Fair in Love, War, and Marketing at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (432 words, 2 images, estimated 1:44 mins reading time)

Filed Under: Business Change, Influency, Marketing

Perception, Reality, and Cell Service in Tunnels

Posted on February 15, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Ever wonder why your cell phone doesn’t work when you’re in a tunnel? Or on the subway, 100 feet under ground?

Of course not. You have no cell service because you have no contact with a cell tower. It’s basically the same problem as your WiFi signal being better in some parts of your home than in others.

Arianna Huffington, Perception, Reality, and Influency

When Arianna Huffington tweeted from Davos on the the topic of cell phone reception, my first thought was “did this alleged thought leader really just ask that question, out loud?”. But let’s give Ms. Huffington the benefit of the doubt and theorize that she was using rhetoric to send a message to the powers-that-be here in The United States. ... READ MORE of Perception, Reality, and Cell Service in Tunnels at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (411 words, 1 image, estimated 1:39 mins reading time)

Filed Under: Content, Influency, Media

I Dream of Jeannie Vs. Nate Silver’s Election Day Statistics

Posted on November 13, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Election Day Statistics Meet I Dream of Jeannie on Facebook

You wouldn’t think it was possible to draw a line between I Dream of Jeannie and Election Day Statistics. You’d be wrong. And who drew that line for me? “Americans Against The Tea Party”.

While I have opinions, my overall theological/political stance is a lot like John Lennon’s was: “I don’t believe in Beatles; I just believe in Me“.

So, yes, I tend more toward Democrat than Republican, and the map you see above makes me happy. But it isn’t because this map makes the red states look vulnerable in a way that the standard land-mass-based version doesn’t; I like this map because it explains something that the standard topographic map hides. ... READ MORE of I Dream of Jeannie Vs. Nate Silver’s Election Day Statistics at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (351 words, 1 image, estimated 1:24 mins reading time)

Filed Under: Influency, Marketing

Business Change, Browsers, Desktops, and Google Chromebook

Posted on November 5, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 35 Comments

The Google Chromebook 'Desktop'

I’d like to introduce you to Reggy. She is, as you can see, very likely the cutest dog ever. And it’s a good thing she is, because Reggy is the desktop on my shiny new Google Chromebook computer, and I can’t cover her up with icons. ... READ MORE of Business Change, Browsers, Desktops, and Google Chromebook at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (812 words, 1 image, estimated 3:15 mins reading time)

Filed Under: Business Change, Design

Good Or Bad, The Web Review World is . . . Weird

Posted on September 11, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

How easy is it to “game the system” on review sites like Yelp? To find out, just have the President of the United States visit you and give him a bear hug.

This story has been all over the news, so aside from liking the surprised look on President Obama’s face in some of the other pictures of this event, (and those aren’t even the one I’ve included here . . . copyright, copyright, copyright . . . ) I wouldn’t have mentioned this. Except last night, I couldn’t order take-out from a local restaurant, and it got me thinking. ... READ MORE of Good Or Bad, The Web Review World is . . . Weird at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (604 words, 1 image, estimated 2:25 mins reading time)

Filed Under: Business Change, Content, Media, Search Engine Optimization SEO

Arizona: Pregnancy and Abortion Perception is NOT Reality

Posted on August 31, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

The last time I wrote a Labor Day piece was three years ago. Here’s another, but this business change isn’t about labor unions or holidays; today’s topic is the kind of labor women go into before they give birth.

And lawmakers’ propensity to waste time and money when given half a chance.

The other night, one of my sons turned me on to this story in the Huffington Post. In it, Arianna’s crew talks, among other things, about the fact that in Arizona pregnancy will soon be defined as having commenced two weeks before the act that caused the pregnancy to occur. ... READ MORE of Arizona: Pregnancy and Abortion Perception is NOT Reality at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (482 words, 1 image, estimated 1:56 mins reading time)

Filed Under: Business Change

It’s The Best TV Ever! (Except It’s Pointless)

Posted on August 23, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Soon, LG will start selling a TV that shows four times more pixels than any other television. 1920×1080? Garbage. How does 3840×2160 grab you?

Never mind that the new LG “4G” TV will cost $22,000 when it launches, or that you almost certainly don’t have a wall in your home where the massive 84″ television will fit and make sense. We get it; LG’s new 4G top-of-the-line beast is for rich people, and nobody else. ... READ MORE of It’s The Best TV Ever! (Except It’s Pointless) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (488 words, 1 image, estimated 1:57 mins reading time)

Filed Under: Business Change, Marketing

How Much Does That Hotel Room Cost? It Depends . . .

Posted on July 5, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

In a Doonesbury cartoon strip quite a few years ago one of the characters gets arrested for a traffic violation. When his father comes to bail him out of jail and asks what the cost will be, he’s asked in return how much cash he’s brought. Upon answering “about a thousand dollars” he hears the good news:

“I have the most amazing coincidence to report”

Orbitz, a large travel booking web site, has recently begun charging for hotel bookings based on how much money visitors to the Orbitz web site have. Or at least it looks that way; if you visit Orbitz using a Macintosh computer you’re likely to see different prices than if you visit using a Windows-based PC. ... READ MORE of How Much Does That Hotel Room Cost? It Depends . . . at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (395 words, estimated 1:35 mins reading time)

Filed Under: Business Change, Marketing, Media

What Happens When SEO Gets You Traffic On Your Own Name?

Posted on June 8, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

search engine optimization click-through rate chart

Yesterday, while doing analysis for one of our larger SEO clients, we came across what you see above. My apologies for blurring out the keywords, but showing them would compromise both our client’s identity and potentially the value of the work we do for them.

Take a look at line three. Over the course of a month, 3,000 inquiries were made on what happens to be the client’s company name. As you can see, their web site was ranked by Google, on average, at just over position #2 for search engine optimization purposes on that name. Fully two-thirds of all people who searched for their name both found and clicked through to their web site. That’s the good news. ... READ MORE of What Happens When SEO Gets You Traffic On Your Own Name? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (671 words, 1 image, estimated 2:41 mins reading time)

Filed Under: Marketing, Media, Search Engine Optimization SEO

In Freakonomics You Need to Pay Your Employees A LOT More

Posted on May 14, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

The Secret Business Change of Freakonomics

Thinking different pays off. It’s a lesson that applies to many parts of business change.

Perseverance pays off, too, but perseverance can get in the way of thinking differently, so as business people we need to find, but also constantly be re-evaluating the line between staying the course and business change.

Last week, Stephen Dubner at Freakonomics laid something out that illustrates this—and that I’ve said for years.

You Aren’t Paying Your Employees Well Enough ... READ MORE of In Freakonomics You Need to Pay Your Employees A LOT More at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (438 words, 2 images, estimated 1:45 mins reading time)

Filed Under: Business Change

Good, Bad, Perception, Reality: AOL Sells Self to Microsoft

Posted on April 9, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Perception is Reality. So what’s your perception of AOL selling a big chunk of its patent portfolio to Microsoft?

Reality: whichever side you hear things from, it doesn’t really matter whether AOL made a good deal here or a bad one.

I wasn’t even planning to talk about this deal; deals get made every day, and the story is always that you hope both sides understood the business change they were after and got the desired results. But after seeing one report of AOL extracting over a billion dollars from Microsoft after another this morning, I came across this account of the deal at Gizmodo. In it, Gizmodo characterized AOL’s move as desperate, all but sounding a death knell for everyone’s favorite Internet training wheels of the 1990s. ... READ MORE of Good, Bad, Perception, Reality: AOL Sells Self to Microsoft at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (362 words, estimated 1:27 mins reading time)

Filed Under: Business Change, Media

Speed, Perception, Reality, and . . . Flawed Research Statistics

Posted on April 3, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

As often as I discuss the relationship between perception and reality, there are few issues that display the importance of paying attention to the way your customers see you and behave better than speed. Now, we have a new measurement that you can use to gauge the impact speed has on your business.

Well, sort of.

With its sensational “How One Second Could Cost Amazon $1.6 Billion in Sales” title, this article got my attention. It referenced one small part of this research, as reported at Mashable:

Lost Speed Costs Amazon $1.6 Billion ... READ MORE of Speed, Perception, Reality, and . . . Flawed Research Statistics at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (543 words, 3 images, estimated 2:10 mins reading time)

Filed Under: Business Change

Apple, Foxconn, Journalism, Perception and Reality

Posted on April 2, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Imagine you’re a factory worker. You earn a competitive wage, and are saving for the day when you can start building a better life for yourself and your family. Your employer is busy—really busy—and offers you almost unlimited overtime, with pay. You take on that overtime.

Now imagine your employer is Foxconn, an impossibly large manufacturing business employing over a million people, mostly in China, and the company is Apple’s primary assembly partner for the iPad and other devices Apple markets and pushes out by the boatload to all corners of the globe.  And imagine further that so-called “human rights” activists are saying that you’re being abused by Foxconn. ... READ MORE of Apple, Foxconn, Journalism, Perception and Reality at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (527 words, estimated 2:06 mins reading time)

Filed Under: Business Change, Media

Perception, Reality, and When Google Thinks You’re Ugly

Posted on February 16, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Jeff Yablon Must Be Pretty Cool!  Facebook Jeff Yablon

Jeff Yablon, No Color  

Perception, as we know, is reality. It’s true when penguins go marching, it’s true when musicians want you to pirate their music, it’s true when your File Host Gets Shut Down … truth is, it’s just always there. Perception is Reality.

Which of the four Jeff Yablons you see above would you buy Search Engine Optimization from?

Last week, a bunch of SEO Geeks started talking about the impact that your picture has on traffic. Specifically, the point was that when you jump through the hoops needed to get Google to show your picture next to search results for things you’ve written, your click-through will be better if people like your picture. ... READ MORE of Perception, Reality, and When Google Thinks You’re Ugly at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (353 words, 4 images, estimated 1:25 mins reading time)

Filed Under: Business Change, Media, Search Engine Optimization SEO




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