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In Praise of Chris Brogan and Video Production Values

by Jeff Yablon | Jan 26, 2012 | Business Process, Marketing, Media

I’ve mentioned Chris Brogan here quite a few times. Sometimes, I praise him. More often, I call Mr. Brogan out for being disingenuous, or inauthentic. Once, I suggested Chris wasn’t very smart, which he didn’t care for (although I think he missed the...

Video Draws Traffic. Should You Use It? Probably Not.

by Jeff Yablon | Apr 18, 2011 | Business Process, Content, Marketing, Media, Search Engine Optimization SEO

I’ve mentioned before how much information I need to process each day. The word “overload” applies, and I suspect you have a similar problem. It raises the very real question of whether blogging is worth the effort. The answer is “yes”,...

Why Social Media Matters: French People Don’t Understand Service

by Jeff Yablon | Dec 11, 2009 | Business Process, Customer Service, Media

Still on the fence over Twitter, Facebook, and social networking in general? Look to France for an understanding of why the most important business change you can make is jumping in, and right now. This week, the LeWeb conference went down in Paris. It attracted a...

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