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The PressPausePlay Business Model: GIVE IT AWAY. Or Not.

The guys who made PressPausePlay have a problem: as they make abundantly clear in the film, anyone can make music or movies using inexpensive equipment that they might well already own. But whether that’s a good thing or bad is up in the air.

When I’ve written about the music business and the movie business before, my focus has generally been on the business change that big companies with lots of money are making or trying to stave off. The Redbox/Blockbuster debacle is one example, and Pink Floyd slapping their record label around in court is another. In PressPausePlay we have a discussion of the issue from the other side; anyone can create art and distribute it. Music labels have become all but passé, and movie studios are headed in the same direction.





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