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Tag Archives: public relations

TV Used To Be Free? A Reminder: It Still Is. Greedy?

If you live in a city, near enough to the broadcast towers that send out television signals, and are OK receiving only the broadcasts that are available “over the air”, TV is free. Always has been, at least here in the United States.

Television stations pay the federal government a lot of money for the right to the radio frequencies on which they send out their broadcasts. And as part of the right to those frequencies, broadcasters are obligated to send out a signal that anyone with the right reception equipment can view, free of charge. Remember the whole analog-to-digital tuner uproar that took years to play out and finally resulted in a complete switchover just last year? It didn’t matter except to people who receive this over-the-air signal.

Doing Social Media Is Like Being a Drug Dealer (Shankman)

It’s a simple idea, really: get peoples’ attention with a free offer, make yourself indispensable, add scarcity if you can, and they’re hooked. Social Media is just like dealing drugs.

Of course on the Internet creating scarcity is incredibly difficult, but hey: that’s why some drug dealers are more successful than others.

Public relations guru Peter Shankman has compared doing social media to selling drugs on the street. And once you get past the silly opening line—and judging by the comments on Shankman’s article it looks like people are having a hard time doing that—his words are pure genius.

Barack Obama Is The Best Negotiator In History. Here’s Why.

When I grow up, I want to be half as adept as President Barack Obama is at the art of business negotiation.

In announcing his agreement with British Petroleum getting the oil conglomerate to put aside $20 billion to fund clean-up and damages from the oil spill from BP ‘s well in the Gulf of Mexico, President Obama pointed out that by law, BP’s liability was technically limited to just $75 million. While there’s no way BP would have gotten away with hiding behind that shield, they could have just waited until the lawsuits started rolling in and dealt with them then. And they’ll have to anyway, so why give up $20 billion ahead of time?





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