by Jeff Yablon | Sep 18, 2014 | Marketing
Take a close look at the graphic on today’s 360-Degree Marketing post and you’ll see an overlay to the MailPoet art we’ve been using in this series that’s … childish. Or at least child-like. Think that sounds preachy, or judgmental? ...
by Jeff Yablon | Dec 24, 2013 | Influency
I’m not a fan of platitudes and awards. Mostly there as a matter of self-congratulation, to me many “best of” lists mean nothing—proven by how quickly they’re forgotten. But for 2013 we’re bestowing a Worst Person of the Year award....
by Jeff Yablon | Oct 27, 2010 | Business Process
If you live in a city, near enough to the broadcast towers that send out television signals, and are OK receiving only the broadcasts that are available “over the air”, TV is free. Always has been, at least here in the United States. Television stations...
by Jeff Yablon | Aug 3, 2010 | Business Process, Media
It’s a simple idea, really: get peoples’ attention with a free offer, make yourself indispensable, add scarcity if you can, and they’re hooked. Social Media is just like dealing drugs. Of course on the Internet creating scarcity is incredibly...
by Jeff Yablon | Jun 17, 2010 | Business Process, Media
When I grow up, I want to be half as adept as President Barack Obama is at the art of business negotiation. In announcing his agreement with British Petroleum getting the oil conglomerate to put aside $20 billion to fund clean-up and damages from the oil spill from BP...
