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Tag Archives: ratings

Good Or Bad, The Web Review World is . . . Weird

How easy is it to “game the system” on review sites like Yelp? To find out, just have the President of the United States visit you and give him a bear hug.

This story has been all over the news, so aside from liking the surprised look on President Obama’s face in some of the other pictures of this event, (and those aren’t even the one I’ve included here . . . copyright, copyright, copyright . . . ) I wouldn’t have mentioned this. Except last night, I couldn’t order take-out from a local restaurant, and it got me thinking.

A New Spin on Reviews and Ratings (Perception and Reality)

After eating at Penelope NYC earlier this year, I wrote a piece about the flaws in on-line reviews at site like Yelp.

And those flaws in most review systems are real; over time, almost every restaurant ends up with three or three-and-a-half stars on a scale of one to five, rendering the information useless. Or worse, fake reviews get posted, either very low by competitors or people with some other ax to grind, or very high by friends helping restaurants and other businesses game the system.





Answer Guy Central Influency and Integrated Marketing, New York NY 10128

 

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