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Speed, Perception, Reality, and … Flawed Research Statistics

by Jeff Yablon | Apr 3, 2012 | Business Process

As often as I discuss the relationship between perception and reality, there are few issues that display the importance of paying attention to the way your customers see you and behave better than speed. Now, we have a new measurement that you can use to gauge the...

Statistics: The “Half-Life” of an Internet Link

by Jeff Yablon | Sep 8, 2011 | Business Process, Search Engine Optimization SEO

I’ve just come across an absolutely fascinating piece of research by a scientist at Bit.ly, the link-shortening service. It discusses the length of life of links on the Internet. It makes for some seriously interesting reading. But it misses the point....

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