reviews

Good Or Bad, The Web Review World is . . . Weird

Posted on September 11, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

How easy is it to “game the system” on review sites like Yelp? To find out, just have the President of the United States visit you and give him a bear hug.

This story has been all over the news, so aside from liking the surprised look on President Obama’s face in some of the other pictures of this event, (and those aren’t even the one I’ve included here . . . copyright, copyright, copyright . . . ) I wouldn’t have mentioned this. Except last night, I couldn’t order take-out from a local restaurant, and it got me thinking. ... READ MORE of Good Or Bad, The Web Review World is . . . Weird at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (604 words, 1 image, estimated 2:25 mins reading time)

Filed Under: Business Change, Content, Media, Search Engine Optimization SEO

Got Bread? Not On Take-Out. Beyoglu NYC Is Like The Internet

Posted on March 5, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 6 Comments

Hanging out on Manhattan’s Upper East Side, I get to experience a lot of overpriced restaurants serving food that isn’t very good. Beyoglu is not one of those restaurants.

Beyoglu, a Mediterranean cafe and restaurant on Third Avenue, serves pretty darned good food at a great price. Aside from the smell and noise from passing cars and everyday New York City street activity, sharing a hummus and a few grilled shrimp outdoors during the summer at Beyoglu is a blast; it’s truly one of my favorites restaurants. ... READ MORE of Got Bread? Not On Take-Out. Beyoglu NYC Is Like The Internet at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (798 words, 1 image, estimated 3:12 mins reading time)

Filed Under: Customer Service

Half-Baked Reviews and The Decline of Journalism

Posted on January 17, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 6 Comments

Some days, I wish I was a journalist. Or still a journalist. Or something that would make me feel as though I was contributing to a vocation that I’m starting to get really worried about.

The aftermath of the problems I had last week with Verizon Wireless Customer Service was that I replaced my Droid with a shiny new Galaxy Nexus, albeit with some more customer service stupidity thrown in. And because there’s still a big piece of computer geek floating around inside me (and I had stuff to transfer from my Droid to the Galaxy Nexus SmartPhone), I spent some time playing over the weekend. ... READ MORE of Half-Baked Reviews and The Decline of Journalism at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (777 words, 1 image, estimated 3:06 mins reading time)

Filed Under: Business Change

A New Spin on Reviews and Ratings (Perception and Reality)

Posted on December 8, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

After eating at Penelope NYC earlier this year, I wrote a piece about the flaws in on-line reviews at site like Yelp.

And those flaws in most review systems are real; over time, almost every restaurant ends up with three or three-and-a-half stars on a scale of one to five, rendering the information useless. Or worse, fake reviews get posted, either very low by competitors or people with some other ax to grind, or very high by friends helping restaurants and other businesses game the system. ... READ MORE of A New Spin on Reviews and Ratings (Perception and Reality) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (413 words, estimated 1:39 mins reading time)