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Tag Archives: Rupert Murdoch

iPad Extends Reach, Controls Second Rate Newspaper (NY Post)

Posted on June 20, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

A couple of weeks ago, I told you about how The New York Observer Used Me As a Source for a Story on David Pogue. In that piece, I referred to The Observer as New York City’s fourth biggest newspaper.

The Top Three, in no particular order, are The New York Times, New York Post, and New York Daily News. I’m a Times reader, but I present the big three without comment as to which is best, because they’re all big, and being written with clearly different readers in mind it would be wrong to say that one was better than the other. ... READ MORE of iPad Extends Reach, Controls Second Rate Newspaper (NY Post) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (450 words, estimated 1:48 mins reading time)

Filed Under: Business Change, Customer Service, Media

Murdoch, ‘The Daily’: Bad for NewsCorp, Great for Apple iPad

Posted on December 7, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

Apple’s iPad has been on the street for most of this year. It keeps selling, and keeps finding new outlets. It’s a very cool device, but as I’ve pointed out a few times, the iPad is evil.

Time Magazine going “buy us in print, read us on the iPad, or go away“ was a great example of the iPad being good for Apple and bad for everybody else. The way AppleTV works is similar; if you use one you’ll get your media Apple’s way, using Apple’s partners and approved software . . . period. ... READ MORE of Murdoch, ‘The Daily’: Bad for NewsCorp, Great for Apple iPad at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (383 words, estimated 1:32 mins reading time)

Filed Under: Business Change, Development, Media

New York Times to Become Pay Site! No It Won’t! Yes It Will!

Posted on May 25, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

If you’re one of those “The Internet and Information Should Be Free” people, you probably don’t much care for the Wall Street Journal. The House that Rupert Murdoch Re-Built is one of the few places on the Internet where content has been pay-only since day one and has managed to thrive that way.

I admire Mr. Murdoch’s resolve, and his ability to make money where most others have failed, even if I believe he’s way off the mark in the way he goes about things. ... READ MORE of New York Times to Become Pay Site! No It Won’t! Yes It Will! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (414 words, estimated 1:39 mins reading time)

Filed Under: Business Change, Media

WSJ Creates New Price Point for iPad Subscription

Posted on March 25, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

Newspapers and others in the media have all but killed themselves—and their businesses—trying to figure out how to manage business change in the era of the Internet. It’s a huge problem getting people to pay for something they can lay their hands on for free, and most outlets have given away access to their content in the name of building on-line followings. ... READ MORE of WSJ Creates New Price Point for iPad Subscription at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (607 words, estimated 2:26 mins reading time)

Filed Under: Business Change, Media

Surprise! Murdoch’s Next Play in Internet News will be WITH Google.

Posted on December 9, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Or at least it could be.

So remember Rupert Murdoch’s insistence that Google pay him for access to News Corp’s on-line content? Remember the rumor that Murdoch’s News Corp would do a deal with Microsoft Bing to have only that search engine “see” his stuff? Here comes the next bomb. And while it looks like pretty much nothing at the moment, get ready for the explosion. ... READ MORE of Surprise! Murdoch’s Next Play in Internet News will be WITH Google. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (216 words, estimated 52 secs reading time)

Filed Under: Uncategorized

Good, Fast, Cheap; Pick Any Two. Tiger Woods News & Business Change

Posted on November 30, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Did you enjoy your weekend?  How much time did you spend speculating on what really happened at Tiger Woods’ house?

Is Mrs. Woods all upset about Tiger’s supposed extra-marital activities, and did she smash out the back window of his SUV in a rage, or was she rescuing him after he hit that fire hydrant? I DON’T CARE.

But I do care about this: the reporting on this issue was all over the map. Some of it was well put together, others a mess hurried to press with an eye toward speed at the expense of accuracy or thought. And the delineating line wasn’t traditional press versus blog; inconsistency and inaccuracy were everywhere. ... READ MORE of Good, Fast, Cheap; Pick Any Two. Tiger Woods News & Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (224 words, estimated 54 secs reading time)

Filed Under: Business Change, Media

Rupert Murdoch: Kindle the Business Change That Will Save Newspapers

Posted on November 18, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

Rupert Murdoch has been sounding pretty stupid for the last year or so, talking ad nauseum about how the Internet can be overcome and we can all be forced to pay for the content we consume.

Uh-oh. I think he might be right.

The lord of Newscorp is looking at Amazon’s Kindle book reader and thinking he finally has the business change model to get back the revenue that his print outlets have been losing, and even add new revenue for broadcast. Here’s how it will work: As we all start using “devices” (Kindle, advanced mobile phones, whatever), we also learn to add content to them. It’s true; I have more media streaming into my Droid then I ever read simply because “there’s an app for that”. ... READ MORE of Rupert Murdoch: Kindle the Business Change That Will Save Newspapers at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (230 words, estimated 55 secs reading time)

Filed Under: Business Change, Media




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