And like a puff of smoke, Home Depot’s Web Site is all but invisible in Google.
Last year, JC Penney found themselves penalized by Google. Penney’s Search Engine Optimization had become too aggressive, and the search giant slapped JCP on the wrist. Now, it’s happened to Home Depot.
The subject of what Google allows and what’s considered grounds for penalty is one that fascinates me, both because my mind loves puzzles like this one and because The Answer Guy does Search Engine Optimization. And Home Depot did something last week that falls right into puzzle territory. They asked contractors to link to the Home Depot web site, which isn’t actually forbidden, but then suggested that the contractors could hide the links, which is.