Selling to Small Business

Selling is hard. Selling to Small Business is harder. Wait, check that; selling to small business is A LOT harder. It was true when I wrote about selling to small business in 2011, and it’s just as true now. In fact, selling to small business just keeps getting...

Partner, or Target?

It’s a small business change that can control your success selling to small businesses. For that matter, it can effect your success with large businesses, too. Target, or Partner? I was speaking with a client yesterday. One of the things we handle for him is...