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(Snake Oil Redux): Is Internet Marketing a Complete Scam?

by Jeff Yablon | May 18, 2012 | Marketing, Search Engine Optimization SEO

Last week, This article was published at The Verge. It’s simultaneously one of the best things I’ve read in a long time and a complete piece of garbage. Which maybe is a sign of great writing. Certainly the 762-and-counting comments against the article...

How Search Engine Optimization Works (Exceptions Prove Rules)

by Jeff Yablon | Aug 2, 2011 | Content, Search Engine Optimization SEO

This morning I received a piece of SPAM that made me think of how difficult it can be to take SEO seriously if you aren’t a Search Engine Optimization Consultant, yourself. I’ve mentioned the SEO credibility issue before, alluding to a friend who...

SEO: A Disgusting, Vile Idea?

by Jeff Yablon | Jun 27, 2011 | Business Process, Marketing, Search Engine Optimization SEO

Does the idea of Search Engine Optimization make your skin crawl? Do you think SEO is snake oil? Let’s go all in: Does SEO Disgust You? Mark Schaefer at BusinessesGrow.com is disgusted by SEO. But unlike people who think SEO doesn’t work, or is some odd...

The Big Divide: Those Who Believe in SEO Vs. Those Who Don’t

by Jeff Yablon | Mar 25, 2011 | Marketing, Search Engine Optimization SEO

Yesterday, I came across a post at SEOptimise.com. It was a discussion about whether Search Engine Optimization works, and who falls on which side of the issue. As an SEO Consultant I found the conversation fascinating, if not especially well presented, and I...

AOL + HuffPo = Salvation. But Only for Tim Armstrong

by Jeff Yablon | Feb 8, 2011 | Business Process, Media, Search Engine Optimization SEO

Tim Armstrong is starting to look a lot smarter. But he’s making me look smarter, still. Now that AOL has bought The Huffington Post, Tim Armstrong’s plan for World Domination via Content Farm is actually workable. But that’s a bad thing for everyone...

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