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Tag Archives: statistics

This Report is WRONG. So How DID That Guy Get To My Website?

Posted on December 21, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

What Search Results Does This Show?

Three days ago, the visitor you see represented above came to Answer Guy Central for the very first time, and went directly to that day’s story on Influency, Google Now, and there being too much information floating around.

Except: he came “directly, or via local bookmark”. Stop and think about that for a moment.

It doesn’t seem possible that someone who’s never been to Answer Guy Central went out of their way to type “http://answerguy.com/2012/12/18/influency-google-now-expand-to-stock-prices/“; realistically, it doesn’t seem possible that anyone would type out that string. And because the visitor viewed only that one page, we know that he didn’t just type http://answerguy.com and then find the day’s story, or get referred to the story from another page. ... READ MORE of This Report is WRONG. So How DID That Guy Get To My Website? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (459 words, 1 image, estimated 1:50 mins reading time)

Filed Under: Influency, Marketing, Search Engine Optimization SEO

I Dream of Jeannie Vs. Nate Silver’s Election Day Statistics

Posted on November 13, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Election Day Statistics Meet I Dream of Jeannie on Facebook

You wouldn’t think it was possible to draw a line between I Dream of Jeannie and Election Day Statistics. You’d be wrong. And who drew that line for me? “Americans Against The Tea Party”.

While I have opinions, my overall theological/political stance is a lot like John Lennon’s was: “I don’t believe in Beatles; I just believe in Me“.

So, yes, I tend more toward Democrat than Republican, and the map you see above makes me happy. But it isn’t because this map makes the red states look vulnerable in a way that the standard land-mass-based version doesn’t; I like this map because it explains something that the standard topographic map hides. ... READ MORE of I Dream of Jeannie Vs. Nate Silver’s Election Day Statistics at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (351 words, 1 image, estimated 1:24 mins reading time)

Filed Under: Influency, Marketing

Election Day Stats, Search Engine Optimization, Nate Silver

Posted on November 7, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Four more years. Whether you’re happy about that business change or not, four more years of President Barack Obama is now a fact. You’ll adapt, because it’s what makes you a business person.

You also have proof that Search Engine Optimization works. And we have some new traffic to Answer Guy Central. A big thank you to Nate Silver and his Election Day Statistics.

Election Day Statistics and Search Engine Optimization

This is our “current” popular traffic. This information is constantly changing, and what shows up here is a reflection of the most popular articles at Answer Guy Central over the previous 15 days. You’ll see that #9 on the list is the article I wrote yesterday about Statistics, Election Day, Nate Silver, and Journalistic Integrity. ... READ MORE of Election Day Stats, Search Engine Optimization, Nate Silver at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (705 words, 1 image, estimated 2:49 mins reading time)

Filed Under: Business Change, Content, Marketing, Search Engine Optimization SEO

Nate Silver Statistics and Android Journalism

Posted on November 6, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

Nate Silver, Android (And Journalistic Statistics)

Is Nate Silver an Android?

I’d actually enjoy knowing if the most famous statistician in the world uses an iPhone or an Android device (gotta believe it’s Android). Today being Election Day in the USA, I’m at a cross-roads where I ask myself a lot of questions, and here’s the business change message du jour:

You have to be an Android to like Nate Silver.

But not “Android” as in the operating system I choose for my SmartPhones and tablets. I’m talking ‘Android’ as in an actual, not-quite-human machine. Someone who loves facts so much he stops caring about the things that facts effect. ... READ MORE of Nate Silver Statistics and Android Journalism at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (667 words, 1 image, estimated 2:40 mins reading time)

Filed Under: Business Change, Influency, Media

Statistics, Search, Naked Women, and Artificial Intelligence

Posted on July 17, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Statistics Lie. That’s not news. But the way you interpret statistics, subjective as that is by nature, still brings useful insight to your day and the way you approach business change.

Artificial Intelligence, on the other hand, is not only artificial, but when applied broadly, thus far unreliable. I mean no disrespect to IBM’s Watson, that computer which tore up a few episodes of Jeopardy! a couple of years back; Watson was programmed to do something very well and very quickly, and worked. I do, however, mean to show some disrespect to Google’s search engine algorithm. ... READ MORE of Statistics, Search, Naked Women, and Artificial Intelligence at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (847 words, 2 images, estimated 3:23 mins reading time)

Filed Under: Business Change, Content, Search Engine Optimization SEO

Speed, Perception, Reality, and . . . Flawed Research Statistics

Posted on April 3, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

As often as I discuss the relationship between perception and reality, there are few issues that display the importance of paying attention to the way your customers see you and behave better than speed. Now, we have a new measurement that you can use to gauge the impact speed has on your business.

Well, sort of.

With its sensational “How One Second Could Cost Amazon $1.6 Billion in Sales” title, this article got my attention. It referenced one small part of this research, as reported at Mashable:

Lost Speed Costs Amazon $1.6 Billion ... READ MORE of Speed, Perception, Reality, and . . . Flawed Research Statistics at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (543 words, 3 images, estimated 2:10 mins reading time)

Filed Under: Business Change

Texting: More Popular, More Useful … and More Rude

Posted on September 20, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

There wasn’t a doubt in your mind, right? Texting just keeps getting bigger and bigger.

I Hate Texting. I do it, but the more I use text the more it frustrates me. Sure, texting has its place, but mostly it feels inefficient and slow, and when I use it I’m generally trying to say something without having to actually engage. Texting feels like the equivalent of getting the last word every time you speak.

This morning I saw a study on the latest statistics on texting. There’s good news in that study, but only a little: the mean number of texts sent each day per person has held steady over the last two years. ... READ MORE of Texting: More Popular, More Useful … and More Rude at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (470 words, estimated 1:53 mins reading time)

Filed Under: Business Change

Statistics: The “Half-Life” of an Internet Link

Posted on September 8, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 6 Comments

I’ve just come across an absolutely fascinating piece of research by a scientist at Bit.ly, the link-shortening service. It discusses the length of life of links on the Internet. It makes for some seriously interesting reading.

But it misses the point. Here’s part of it:

Bit.ly Research on Link Half-Life

Like I said, fascinating. And in a broad sense certainly in line with something I told you a year ago: most tweets are completely ignored. Also, a great source of backup for people who say that video is the right way to attract more traffic (I’ll stick to my assertion that creating video isn’t worth the effort and expense for most businesses, though). ... READ MORE of Statistics: The “Half-Life” of an Internet Link at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (435 words, 2 images, estimated 1:44 mins reading time)

Filed Under: Business Change, Search Engine Optimization SEO

Statistics Lie. Are You Listening, Hubspot and Shareaholic?

Posted on June 3, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 25 Comments

I’ll bet you have a few things that are always on your mind as you move through your day. Me too. One is something I’ve mentioned before: Statistics Lie.

It’s like the conversation about “Perception is Reality“. Except that in the case of statistics, the goal is to intentionally manipulate the perception that other people have of realities surrounding your stories. Reality doesn’t develop as a result of perception, it’s manipulated. ... READ MORE of Statistics Lie. Are You Listening, Hubspot and Shareaholic? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (533 words, 2 images, estimated 2:08 mins reading time)

Filed Under: Business Change, Search Engine Optimization SEO

Old or Young, SmartPhone or No, Forget Stats: It’s The Apps!

Posted on September 21, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

It’s all about managing change. Let’s wrap my two most recent posts together: older people don’t “get” SmartPhones, and iPads are cannibalizing laptop computer sales.

One statement is anecdotal, the other driven by anecdotal statistics. In the end, though, managing business change successfully is a mix; you need to find and understand statistics and anecdotal information.

So forget for a moment the 54-year-old who had such a hard time understanding her SmartPhone, and forget the statistics about how many iPads BestBuy is selling as their laptop computer sales go into the tank. For clues on business change and technology look at how people actually use their SmartPhones. ... READ MORE of Old or Young, SmartPhone or No, Forget Stats: It’s The Apps! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (307 words, estimated 1:14 mins reading time)

Filed Under: Business Change

Lies, Damned Lies, Statistics, and The iPad at Best Buy

Posted on September 17, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 7 Comments

I love statistics.

No, I’m not a big math geek. And by “love” I actually mean “hate”. As much fun as statistics can be to play with and as useful as they can be when viewed objectively, they’re incredibly easy to manipulate so they say something different once you’ve twisted them.

Or as Mark Twain once put it: “There are three kinds of lies. Lies, Damned Lies, and Statistics“.

The CEO of BestBuy has been quoted, or perhaps misquoted, as saying that the iPad has cannibalized 50% of laptop sales. And nobody is better qualified to make a judgment like that than the man who runs the USA’s largest electronics chain, right? ... READ MORE of Lies, Damned Lies, Statistics, and The iPad at Best Buy at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (382 words, estimated 1:32 mins reading time)

Filed Under: Business Change




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