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Achieving Influency* Through Long Tail Marketing and Search Modeling

Tag Archives: Steve Rubel

Say More By Saying Less: Tweet Your Email!

Yeah, I went there.

In a world where our communications are getting less and less personal, shorter and shorter, and have been distilled down to a constant stream of all-but-meaningless chatter, I’ve just suggested that the best way to get someone’s attention may be to say . . . less.

The advice isn’t completely out of left field. “Less is More” is an old axiom that we too often forget, instead prattling on because we think that by spitting out as many words as possible we’ll eventually say something that matters. It can work, but I’m reminded of my time at Verizon Communications.





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