Television is all about Influency. Media, content, copyright, and now, Aereo.
While television networks are beginning to lobby to get Aereo classified as a copy-right-stealing infringer of rights to their broadcast signals, I’m telling you, right here and now, that Aereo is nothing of the sort. It IS, however, a huge threat to the Influency plays that broadcasters have been trying to protect.
And they’re losing that battle.
We’re always looking for new forms of Influency and new ways to create business change. In fact, so is everyone, including huge telecommunications media companies like Verizon.
Yes, I just called Verizon a media company. That’s a business change for sure, and historically not the way the behemoth is referred to, but it’s apt. Verizon wants to be your one source for media and media delivery and they’re trying something new.
Something huge. Something that will help Verizon tremendously and their customers in a lesser way. In fact it’s possible that it could actually hurt Verizon customers, but this one is going to take some time to play out so … think about this:
I find The Big Bang Theory to be an example of incredibly unfunny television. Of course, tens of millions of people disagree with me; The Big Bang Theory is one of the most popular programs on television and has been for several years.
But what if you had to pay to watch The Big Bang Theory? Would you?
This weekend I came across a piece at The Atlantic, putting forth the position that unbundling cable television, or more specifically putting the various cable channels and their viewers in a position where they do business directly could actually cost those viewers more than they pay now for the bundles of mostly-unwatched cable TV channels most of us pay to receive.
The graphic says it all. So does prevailing, vocal criticism on the Internet, especially at social media sites. NBC’s television coverage of the 2012 London Olympics has been a huge failure.
The cameras are working. The commentators are doing what commentators do, for better or worse. There’s lots of London Olympics 2012 on a handful of television channels, and as long as you have cable or satellite service all of those channels are “free”. But despite all those channels and the fact that you can get a live feed of every event over the Internet if you know how and fight your way through the small roadblocks to do that, NBC seems to think they’re still working in 1970. Or . . . OK, maybe NBC just thinks it’s still 2008.
Answer Guy Central Influency and Integrated Marketing, New York NY 10128
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