Tim Armstrong

Business Change, For Real … in Britain

Posted on May 26, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

If you can, please forgive the blatantly self-promotional nature of this post. Yes, I have that agenda today (think Search Engine Optimization), but I’m also talking business change.

On Monday, The New York Times’ David Brooks wrote about the different paths government is taking in Britain and the USA. His argument in a nutshell is that in Britain government is changing, and the people are benefiting. Business as usual isn’t working, and is being rejected at the highest levels. Here in the USA, well . . . business as usual rules the day, controls the actions of many of our politicians, and we have serious problems—and aren’t addressing them. ... READ MORE of Business Change, For Real … in Britain at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (527 words, estimated 2:06 mins reading time)

Filed Under: Business Change, Search Engine Optimization SEO

AOL, Huffington Post Can Not Be Trusted as Journalists

Posted on April 29, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 17 Comments

Kara Swisher, at least for today, is my hero. Click her link. Follow her on Twitter. Kara Swisher has jumped into the ranks of people I trust, and if you read this piece, you’ll see why.

In that piece, Ms. Swisher, a long-time technology journalist who counts among her personal friends Bill Gates and Arianna Huffington, opens up. Kara talks about her finances, her sexual orientation, her relationship with her partner, and a problem at AOL and The Huffington Post that’s just so mind-shatteringly horrific and so absolutely reveals Arianna Huffington, Tim Armstrong, and AOL as being untrustworthy that I had to share it with you. ... READ MORE of AOL, Huffington Post Can Not Be Trusted as Journalists at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (597 words, estimated 2:23 mins reading time)

Filed Under: Business Change, Media

I Just Became The Owner of AOL, Google, and GawkerMedia!

Posted on April 22, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

I am now one of the richest and most powerful men in the world. Watch out Zuckerberg; I’m coming for you.

In the wake of the Huffington Post / AOL merger, creating the biggest content farm in the world for Tim Armstrong to work with, a lawsuit has been filed by freelance journalist Jonathan Tasini on behalf of all the bloggers who have contributed to the Huffington Post without being paid. Not surprisingly, Arianna Huffington says the suit is without merit.

You’d better hope she’s right. ... READ MORE of I Just Became The Owner of AOL, Google, and GawkerMedia! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (388 words, estimated 1:33 mins reading time)

Filed Under: Business Change, Content, Design, Media, Search Engine Optimization SEO

The Big Divide: Those Who Believe in SEO Vs. Those Who Don’t

Posted on March 25, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

Yesterday, I came across a post at SEOptimise.com. It was a discussion about whether Search Engine Optimization works, and who falls on which side of the issue.

As an SEO Consultant I found the conversation fascinating, if not especially well presented, and I commented. here’s that comment:

I’d like to agree with you. In fact, to a point I do. But I also think that to hold up those examples as being somehow endemic is missing the point. ... READ MORE of The Big Divide: Those Who Believe in SEO Vs. Those Who Don’t at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (542 words, estimated 2:10 mins reading time)

Filed Under: Marketing, Search Engine Optimization SEO

Real World: The AOL / HuffPo / Tim Armstrong Debate Goes On

Posted on February 11, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

I was wrong. Twice. Tim Armstrong is a genius, and AOL buying the Huffington Post doesn’t represent the disassembly of journalism in favor of pure search engine optimization.

Just Kidding. I’ll stick with my statement that Tim Armstrong has redeemed himself by buying the Huffington Post, but I’ll also stick with my previous assessment of Tim Armstrong and The AOL Way. And as for the “journalism is dead, welcome to Search Engine Optimization” angle? We’ll stick with that one, too.

I promise to stop writing about Tim Armstrong, Content Farms, and Search Engine Optimization after this piece, by the way.^* ... READ MORE of Real World: The AOL / HuffPo / Tim Armstrong Debate Goes On at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (463 words, estimated 1:51 mins reading time)

Filed Under: Business Change, Search Engine Optimization SEO

AOL + HuffPo = Salvation. But Only for Tim Armstrong

Posted on February 8, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 12 Comments

Tim Armstrong is starting to look a lot smarter. But he’s making me look smarter, still. Now that AOL has bought The Huffington Post, Tim Armstrong’s plan for World Domination via Content Farm is actually workable. But that’s a bad thing for everyone except Tim Armstrong.

OK, it’s a pretty sweet deal for Arianna Huffington too; the lady is now way-rich even for her, and as head of editorial at AOL is in a position to lead a charge into the new journalism.

Problem is, the new journalism looks pretty ugly. ... READ MORE of AOL + HuffPo = Salvation. But Only for Tim Armstrong at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (447 words, estimated 1:47 mins reading time)

Filed Under: Business Change, Media, Search Engine Optimization SEO

AOL is Just a Content Farm. And It Can’t Possibly Make Money

Posted on February 4, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 16 Comments

What if you write something and nobody reads it? Or produce a video and nobody watches? If it’s your money being spend to produce the media you lose money. If it’s AOL’s money on the line they lose . . . an amazing amount of money. And that’s where AOL is headed.

It was way back in October 2009 that I pointed out the flaw in AOL CEO Tim Armstrong’s plans to revive AOL. Now, some internal AOL documents have been leaked and the proof is in our faces: AOL cannot possibly make money using Tim Armstrong’s plan. ... READ MORE of AOL is Just a Content Farm. And It Can’t Possibly Make Money at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (556 words, estimated 2:13 mins reading time)

Filed Under: Content, Media, Search Engine Optimization SEO

Business Change: AOL The Next Newspaper and Media Superstar?

Posted on October 26, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

Umm, No.

So last week, AOL’s latest CEO Tim Armstrong started talking about some plans afoot at the once-and-never-again online activity leader. And I’m glad to see that Tim has a plan.

And it isn’t going to work.

The good news: Mr. Armstrong has quite the media pedigree. Seriously, this guy’s the real deal, experience-wise. The bad news: this is the same plan AOL used in the 1990s. It created mediocre content then, and will do something even worse now. It is not business change. ... READ MORE of Business Change: AOL The Next Newspaper and Media Superstar? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (300 words, estimated 1:12 mins reading time)