by Jeff Yablon | Jan 28, 2014 | Content, Influency
Yesterday I promised you more information about traffic spikes to older stories. Coincidentally, Matt Cutts at Google weighed in on older web content yesterday, as well, when he addressed someone’s concern that old material was getting beaten up in Optimization...
by Jeff Yablon | Dec 17, 2013 | Influency
Last week, a study from web-site protection firm Incapsula popped up, claiming that over 60% of all Internet traffic is now bot-driven. And while Incapsula’s findings sound way overblown, and Incapsula’s objectives are questionable, the idea is worth...
by Jeff Yablon | Dec 19, 2012 | Influency, Marketing, Search Engine Optimization SEO
This week, I’ve been working with a new client, explaining a few things about Search Engine Optimization. He happens to be both an engineer type and a business school graduate, and because of that our conversations sometimes turn to the geeky, and...
by Jeff Yablon | Oct 31, 2012 | Content, Influency, Marketing, Search Engine Optimization SEO
If The Graduate was made today, ‘Plastics, Benjamin, Plastics’ wouldn’t matter. Today, the best advice a middle-aged guy can offer a recent graduate is “long tail marketing and search engine optimization, son, long tail marketing and search...
by Jeff Yablon | Feb 16, 2012 | Business Process, Media, Search Engine Optimization SEO
Perception, as we know, is reality. It’s true when penguins go marching, it’s true when musicians want you to pirate their music, it’s true when your File Host Gets Shut Down … truth is, it’s just always there. Perception is...
