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State of the Seth Godin Tribe, 2017

by Jeff Yablon | Jan 17, 2017 | Business Change Highlights, Marketing

This bespectacled, defolliculated man is a marketing genius. That’s not news to us here; over the years Seth Godin has appeared many times at Answer Guy Central. Today, though, he’s back with a vengeance; in 2017 The Seth Godin Tribe means more than ever....

Great Marketing? Get Your Customers to Evangelize For You

by Jeff Yablon | Jun 14, 2011 | Business Process, Marketing, Media

I wasn’t thinking about Seth Godin when I got to Los Angeles for the Ph. D. robing of Dr. Barbara Yablon Maida. But a couple of evenings ago I found myself at a party attended by some very smart people. And talking about Answer Guy Central with one of those...

Matt Drudge, Tribes, Facebook, Twitter, and You

by Jeff Yablon | May 10, 2011 | Business Process, Media

Facebook became bigger than Google over a year ago. Twitter is huge. But you know who’s bigger? Matt Drudge. Drudge, the impresario of The Drudge Report,  of course isn’t actually bigger than Twitter or Facebook. But he’s more influential. The Drudge...

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