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Tag Archives: “trust agents”

Julien Smith ROCKS, Redux (Happy Birthday To Me)

Posted on April 27, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Julien Smith Rocks. I’ve said it before: The writing partner of how-come-he-gets-all-the-credit Chris Brogan has a knack for telling a story in just the right way, and somehow this just-31-years-old Trust Agent has done it for me. Again.

Read This (not completely safe for work) Piece. Julien Smith just plain makes sense, and although I maintain that swearing in print just isn’t necessary, nor a good long-term big-picture choice, there’s an important message here. It’s one I could do well to follow, and today being my birthday, I’ve decided to gift myself—and you—the opportunity to think about Julien’s words: ... READ MORE of Julien Smith ROCKS, Redux (Happy Birthday To Me) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (230 words, estimated 55 secs reading time)

Filed Under: Business Change

Social Media, Trust Agents, Chris Brogan, and Reality

Posted on March 22, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Last December, I had the opportunity to interact at a webinar with Chris Brogan and Julien Smith, the authors of Trust Agents. This book has been a New York Times Bestseller for months, and I can tell you from my subsequent contact with them that both Chris and Julien are stand-up guys who say what they mean, mean what they say, and in general seem to be about as trustworthy as authors with an agenda to push can be. ... READ MORE of Social Media, Trust Agents, Chris Brogan, and Reality at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (497 words, estimated 1:59 mins reading time)

Filed Under: Business Change, Media

Chris Brogan, Julien Smith, Trust Agents: How Do You Matter?

Posted on December 15, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 8 Comments

So I’ve just listened to Chris Brogan and Julien Smith on a webcast talking about the subjects in their book Trust Agents. These guys are amazing communicators, and the book is . . . nice. But here’s the question:

How do you REALLY create trust?

If it’s true that we can each be really connected to only 150 people (a theory both Chris and Julien subscribe to), then how do we do business in a world where the game has become “have a brand and make sure anyone who could benefit from it knows that brand” ? Think about it: the “action” is on Twitter, where you seek huge audiences. But . . . then doesn’t the trust go away as soon as people realize you’re just broadcasting? ... READ MORE of Chris Brogan, Julien Smith, Trust Agents: How Do You Matter? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (145 words, estimated 35 secs reading time)

Filed Under: Business Change




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