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Journalists Tweet, But They Still Don’t Care What YOU Think

by Jeff Yablon | Nov 14, 2011 | Business Process, Media

David Pogue doesn’t care what you think. Actually, that’s false. Pogue, tech columnist for the New York Times and ever-more-omnipresent TV guy, does care what you, his readers, think. And he’s constantly asking via his account on Twitter. But...

Say More By Saying Less: Tweet Your Email!

by Jeff Yablon | Jul 22, 2010 | Business Process, Content

Yeah, I went there. In a world where our communications are getting less and less personal, shorter and shorter, and have been distilled down to a constant stream of all-but-meaningless chatter, I’ve just suggested that the best way to get someone’s...

No One Cares About Your Tweets? Now Do It Anyway . . .

by Jeff Yablon | Mar 24, 2010 | Business Process, Marketing

So it turns out that nobody cares what you say on Twitter. OK, so that isn’t true. But if you’ve been wondering why the more influential people you follow never retweet (RT) your words, the answer is simple: they don’t do that. You’re not...

Not Tweeting Will Get You Arrested. NOW Do You Like Twitter?

by Jeff Yablon | Nov 23, 2009 | Business Process

Did you know a policeman can order you to Tweet, and If you refuse you can be arrested? Got your attention, didn’t I? It’s true; at an event promoting the actions of one of the latest teen sensations, the crowd got out of control. One of the people...

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