by Jeff Yablon | Aug 29, 2013 | Business Process, Influency
If there’s ever been an area where Influency matters, it’s video games. Once you have someone locked into your ecosystem they tend to stay unless something absolutely remarkable happens. Microsoft learned this when they announced the upcoming Xbox One...
by Jeff Yablon | Aug 20, 2013 | Influency
Last week I received this note from a reader. His question was reasonable, if not answerable in a way that either he or I was happy about: so i recently read your article on Verizon fios and i have been looking for a way to get internet good enough for gaming. cable...
by Jeff Yablon | Aug 17, 2012 | Business Process, Marketing
One of the most amazing and beautiful things about business change is that there’s no “right way” to do it. There are plenty of wrong ways, like, say, underpaying your employees or cutting back on customer service, but your options for positive...
by Jeff Yablon | Oct 28, 2011 | Business Process, Content, Media
As business change continues to swirl around video games and other media properties, Redbox prepares a 20% price increase (albeit one that shouldn’t have a bad impact on or create fallout from their customers), and Netflix keeps making stupid mistakes, you might...
by Jeff Yablon | Oct 24, 2011 | Business Process
About a year ago, I told you about a court ruling that (maybe) makes selling software you no longer use illegal. It’s going to take years for that issue to resolve, and when it does you can bet that some attorneys will find a way to claim that certain kinds of...