Apple’s iPad has been on the street for most of this year. It keeps selling, and keeps finding new outlets. It’s a very cool device, but as I’ve pointed out a few times, the iPad is evil.
Time Magazine going “buy us in print, read us on the iPad, or go away“ was a great example of the iPad being good for Apple and bad for everybody else. The way AppleTV works is similar; if you use one you’ll get your media Apple’s way, using Apple’s partners and approved software . . . period.
I’ve written about the iPad and it’s likely negative business change a few times. Now it’s official. Unless you own one, the iPad is going to make your life difficult.
I don’t know which of the following two problems is worse, but either way the world’s thus-far-ultimate media consumption device is taking things in a bad direction. Congratulations, Steve Jobs; you may actually become the God you seem to believe your chairmanship of Apple entitles you to be:
If you’re one of those “The Internet and Information Should Be Free” people, you probably don’t much care for the Wall Street Journal. The House that Rupert Murdoch Re-Built is one of the few places on the Internet where content has been pay-only since day one and has managed to thrive that way.
I admire Mr. Murdoch’s resolve, and his ability to make money where most others have failed, even if I believe he’s way off the mark in the way he goes about things.
I’ve picked on the iPad a few times. From the moment it was announced, the iPad looked to me like a brain-dead solution in search of a problem, and when Rupert Murdoch’s Wall Street Journal announced its pricing for reading WSJ on the iPad I told you how ridiculous it was, and why. I was hoping I was done; it’s almost like the iPad was created to carry a big “kick me” sign.
I’m not.
Jay Rosen, esteemed professor of journalism at NYU, made a point on His Twitter Page yesterday. Here it is:
Newspapers and others in the media have all but killed themselves—and their businesses—trying to figure out how to manage business change in the era of the Internet. It’s a huge problem getting people to pay for something they can lay their hands on for free, and most outlets have given away access to their content in the name of building on-line followings.
Answer Guy Central Influency and Integrated Marketing, New York NY 10128
Copyright © 2004-2013, PC-VIP Inc