by Jeff Yablon | Jul 12, 2013 | Content, Influency
When Google bought Zagat, Yelp found themselves with a big problem. With or without the issues surrounding the quality of Yelp’s reviews, when Google enters your business space, it’s time to get creative, or get dead. This week, Yelp unveiled a new tool...
by Jeff Yablon | Sep 11, 2012 | Business Process, Content, Media, Search Engine Optimization SEO
How easy is it to “game the system” on review sites like Yelp? To find out, just have the President of the United States visit you and give him a bear hug. This story has been all over the news, so aside from liking the surprised look on President...
by Jeff Yablon | Mar 5, 2012 | Customer Service
Hanging out on Manhattan’s Upper East Side, I get to experience a lot of overpriced restaurants serving food that isn’t very good. Beyoglu is not one of those restaurants. Beyoglu NYC, a Mediterranean cafe and restaurant on Third Avenue, serves pretty...
by Jeff Yablon | Jan 24, 2012 | Business Process, Content, Media
http://youtu.be/QIWpbfZHHzc A few months ago, I came across this video. It’s funny. REALLY funny. Using not-a-real-App Jotly, you could rate everything. Why limit yourself to rating the place you’re at when we all know that restaurant reviews are fake,...
by Jeff Yablon | Dec 8, 2011 | Business Process
After eating at Penelope NYC earlier this year, I wrote a piece about the flaws in on-line reviews at site like Yelp. And those flaws in most review systems are real; over time, almost every restaurant ends up with three or three-and-a-half stars on a scale of one to...
