I’m being less social. My Twitter Community has spoken.

As cool a thing as social networking is (or can be), every time you write something you risk rubbing the people who follow you the wrong way. You probably want to avoid the “I’m Eating Breakfast” messages that I’ve joked about, but how close to that standard is it OK to get, in the interest of being social?

I use Foursquare on my Droid. I’ve told you about the service / game / social networking tool before, and I’ve said both here and in conversation that I’m not really sure what its purpose is. The test goes on, but I’ve disabled one of Foursquare’s features.

Foursquare will no longer send my activity to Twitter. >> update 29-April-2010: you may have noticed I recently turned Twitter updates from Foursquare back on.

My kids saw everywhere I went, and now they can’t. They tell me that’s a good thing; even my own children just weren’t interested in my moment-to-moment movements and periodic search for free WiFi. Occasionally, I got a funny response on Twitter from accounts that were set up specifically to annoy people who were broadcasting their movements the way I was.

And every now and then a real person would ping me back. But that opportunity for social networking interaction is no more. Ditto my use of AppAware, a program in my Droid that keeps me up on the latest trends in software for Android SmartPhones. I’m still using the software, but it’s no longer telling my Twitterverse when I add or remove software.

Why have I stopped using Twitter integration in AppAware and Foursquare? Because I was losing followers. Simply put, I was talking too much.

I’m not going to rant about the “right” way to do social networking. It’s simply: be genuine and bring value to the discussions you join. But in the quest for using social networking in your business change, keep an eye on what works and what doesn’t . . . and especially on what detracts. It seems that for now, automatic posts from one social networking platform to another may still be in that latter category.

Share This