by Jeff Yablon | Apr 6, 2016 | Content, Influency, Marketing
A couple of years ago I found myself in a back-and-forth through LinkedIn with Brian Clark, the impresario at Copyblogger and a guy I once referred to as the smartest guy in business. Brian and I were talking about his decision to turn off comments at Copyblogger, and...
by Jeff Yablon | Jul 31, 2014 | Business Process, Content, Customer Service, Design, Marketing
I recently came a across a WordPress plug-in that’s changed my life. It hasn’t made me happier, or wealthier. It hasn’t saved me time—in fact, it’s cost me time in a number of ways. And the funny thing is that it’s actually a secondary...
by Jeff Yablon | Dec 6, 2013 | Influency
F-Bombs are fun a matter of taste. And they’re rarely un-influence-y. But if the influence you create using an F-Bomb doesn’t add something to your message, then even if there’s influence, that F-Bomb created no Influency. Still with me? Lots of...
by Jeff Yablon | May 16, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
In case you’ve somehow missed this, we’re big believers in Search Engine Optimization. Let me be blunt: remove the “it’s snake oil” part of the conversation (and it isn’t), and the simple truth is that if you don’t optimize...
by Jeff Yablon | Jul 3, 2012 | Business Process, Customer Service, Marketing, Media
Yesterday, I told you about great customer service—and really bad customer service, too, from my recent trip to London. Today, we’re back in The States, and the customer service protagonist du jour is one Louis CK. Yes, that Louis CK. The foul-mouthed and funny...
