by Jeff Yablon | Jul 18, 2013 | Influency, Search Engine Optimization SEO
One of the things we do here is Search Engine Optimization. SEO is incredibly important, and we’re pretty good at staying a step ahead of changes that Google and the other search engines implement to make SEO harder. But we don’t sell ‘Search...
by Jeff Yablon | Jun 3, 2011 | Business Process, Search Engine Optimization SEO
I’ll bet you have a few things that are always on your mind as you move through your day. Me too. One is something I’ve mentioned before: Statistics Lie. It’s like the conversation about “Perception is Reality”. Except that in the case of...
by Jeff Yablon | Sep 17, 2010 | Business Process
I love statistics. No, I’m not a big math geek. And by “love” I actually mean “hate”. As much fun as statistics can be to play with and as useful as they can be when viewed objectively, they’re incredibly easy to manipulate so they...
by Jeff Yablon | Oct 10, 2014 | Marketing
I love cheese. I even say as much on my Twitter profile. And while I’ve become increasingly bad at doing it enough I love sleeping. So when I noticed that the statistical correlation between death-by-bedsheets and cheese had been calculated I grabbed a big...
by Jeff Yablon | Sep 8, 2014 | Business Process, Marketing
Working through Kim Gjerstad’s 360-Degree Marketing Presentation for MailPoet at WordCamp Europe 2013, what’s becoming more and more apparent besides Kim’s candor is that data matters. And sure, statistics lie, but the MailPoet crew relies on...
