by Jeff Yablon | Sep 25, 2013 | Influency
As the lines between all of our responsibilities continue to blur, one thing that’s becoming more and more clear is that people value authenticity. It’s an interesting issue in that people are often mistrustful of claims of authenticity, but underneath...
by Jeff Yablon | May 29, 2012 | Business Process, Media
Do you ever wonder what’s really important to people you speak with, or whose words you read? The subject of authenticity is one that gets tossed around quite a bit, and on the Internet, where we’re bombarded with opinion after opinion from a plethora of...
by Jeff Yablon | Jan 30, 2012 | Business Process, Design, Marketing, Media
Why is is so hard, the more we communicate, to actually say anything? Even more: if you do manage to say something why does social networking make it so easy for people to apply the wrong context to what you say—or apply no context at all? Last night, Brian Clark, a...
by Jeff Yablon | Jul 16, 2018 | Business Change Highlights
Content may be is king, but without context you have little more than click-bait. Let’s get an improved feel for the water. Yeah, I’m being clever, but that’s the point of this post—and a big piece of what we help our clients accomplish. Every day,...
by Jeff Yablon | Jan 17, 2017 | Business Change Highlights, Marketing
This bespectacled, defolliculated man is a marketing genius. That’s not news to us here; over the years Seth Godin has appeared many times at Answer Guy Central. Today, though, he’s back with a vengeance; in 2017 The Seth Godin Tribe means more than ever....
