by Jeff Yablon | Mar 2, 2018 | Marketing, Search Engine Optimization SEO
If I told you that Gumby Blockhead J was into search engine optimization you be skeptical—and rightly so. But the Gumby Blockhead characters are alive and ‘Gumby Blockhead” just started mattering. Because SEO is tricky, getting trickier, and getting harder...
by Jeff Yablon | Nov 8, 2017 | Business Process
If I brought up the old axiom “it’s not what you know, it’s who you know”, most of my readers would understand the line instantly. Sure (and I’m not minimizing this one bit!), what you know matters; without an expertise in …...
by Jeff Yablon | Oct 28, 2015 | Marketing, Search Engine Optimization SEO
Several years ago, I asked what might happen if we all awoke to the headline Google Merges with Facebook. While that particular nightmare hasn’t and most likely won’t ever come to pass, a few things have changed such that there’s illustration most...
by Jeff Yablon | Jul 14, 2015 | Content, Marketing, Search Engine Optimization SEO
Last week, we posted this story about Google Rules—specifically, parsing Google Rules. That’s (mostly) a conversation about Search Engine Optimization, of course, and SEO is dead … except, it isn’t. Yesterday, I stumbled on another piece by SEO...
by Jeff Yablon | Jul 9, 2015 | Content, Marketing, Search Engine Optimization SEO
Google has rules. Sometimes Parsing Google Rules is about knowing how to search, while other times parsing Google rules is about getting found. And as time goes on understanding the latter keeps getting more difficult. Yesterday I came across a post at SERoundtable,...
