by Jeff Yablon | Apr 6, 2018 | Business Change Highlights
Some years back we coined—at least we believe we coined—the word coopetition. It’s one of those simple/not simple ideas; coopetition is both competing and cooperating with the same people. In the Internet age coopetition has become more and more common. But...
by Jeff Yablon | Dec 7, 2017 | Business Change Highlights
I don’t spend much time in malls. While that’s a statement many people can make—and an ever-greater number are—it’s natural for me. As a resident of New York City, malls just aren’t an every-day, drive-by-it option. Retail here is not...
by Jeff Yablon | Oct 14, 2014 | Development, Marketing
Kim Gjerstad’s 360-Degree Marketing Presentation at last year’s WordCamp Europe concludes with a stark reality: coopetition marketing requires deft maneuvering. We’ve spent a couple of months dissecting MailPoet’s marketing tour de force. As...
by Jeff Yablon | Mar 28, 2012 | Business Process, Development, Media
Closed systems are a very bad idea. Hey, Microsoft: as you slide closer and closer to irrelevancy, keep that in mind. This article pointed me at Bing Rewards. And just as I felt a little sheepish for never having written about Kickstarter before yesterday’s...
by Jeff Yablon | Jul 18, 2011 | Business Process, Development
A couple of years ago, I commented on Amazon imposing a form of censorship upon Kindle users. That post did its job; aside from entertaining and informing, it boosted our search engine optimization for the long-tail marketing phrase “kindle censorship”....
